Generative AI in Healthcare: Applications and Challenges Generative AI is a branch of artificial intelligence that can create novel data, such as images, text, or audio, based on existing data. In healthcare, generative AI has many potential applications, such as synthesizing medical images, generating patient reports, or designing new drugs. However, generative AI also poses some challenges, such as ensuring the quality, privacy, and ethics of the generated data. In this article, we will explore some of the current and future uses of generative AI in healthcare, as well as the opportunities and risks involved. For more info: https://www.zs.com/insights/book-reinventing-patient-centricity-patient-led-business-models