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NEW QUESTION 40
Refer to the table.
Published Type Reach Engagement Promote
02-24-2020 Link 1,400
90 post clicks
24 reactions, comments and shares
Organic
02-21-2020 Video 2,300
333 post clicks
112 reactions, comments and shares
Organic
02-20-2020 Picture 4,500
172 post clicks
243 reactions, comments and shares
Organic
A local activist runs a test with different mediums on a Facebook Page. The activist wants to improve organic results and create more awareness of human rights violations.
What information should a community manager provide to the activist?

• A. The link and video post garnered more awareness than the picture post
• B. The picture post is the most successful if reach is more important than engagement
• C. The link post should be promoted with ads if the primary goal is reach
• D. The video post should be promoted with ads if the primary goal is engagement

Answer: B

NEW QUESTION 41
A private institution that educates about political issues runs a public Facebook group to increase awareness of the importance of politics for young adults (ages 18-25). The goal is to promote healthy debate.
Which two strategies should its community manager implement to help achieve this goal? (Choose 2)

• A. Post applicable community guidelines and pin that post as an announcement.
• B. Tag members in every topic discussion to encourage them to comment.
• C. Mute members who repeatedly violate group rules.
• D. Use an analytics tool to determine which content is best to provide.

Answer: A,D

NEW QUESTION 42
A community manager of a tech startup wants to develop new customer acquisition channels. The startup has a Facebook Page and an Instagram account with a combined reach of 80,000.
The chief marketing officer of the startup directs the community manager to research how to launch a podcast. The startup has not previously used podcasts.
Which first step should the community manager take?

• A. Launch the podcast at the earliest possible time, and promote it exclusively on the Facebook Page.
• B. Research all existing podcasts in the industry and find content that has not been produced previously
• C. Analyze the best-performing content across the current social media presence for potential reuse in the podcast.
• D. Research and purchase the appropriate tech equipment to record podcasts, and submit expenses to their manager.

Answer: C

NEW QUESTION 43
An Instagram influencer from Switzerland uses a unique region-specific content approach. A community manager is helping the influencer expand into a neighboring country, Austria. The primary goal is to be the number one information source in the region.
Which two actions should the community manager take to support the goal? (Choose 2)

• A. Run targeted ads to lookalike audiences in Austria
• B. Adapt the local dialect and reuse highly successful content
• C. Ask community members to send profiles in Austria to follow
• D. Measure the audience of Austrian followers on existing platforms

Answer: A,D

NEW QUESTION 44
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