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NEW QUESTION 29
A client of yours would like to target their customer database. They have a CRM that can be connected to Facebook. The primary objective is to build custom audiences to retarget different product offerings.
Your client's attorney has complain several times about data privacy. They are concerned with sharing their customer database.
What suggestions do you make to the attorney to resolve his concerns?
(Select all that apply)
Choose ALL answers that apply.

  • A. When you upload a list of customer or share your customer list, it's hashed once it enters Facebook.
  • B. The matched and unmatched hashes are deleted.
  • C. The matched and unmatched hashes are kept for 180 days.
  • D. Facebook have been audited by an independent third party, PricewaterhouseCoopers to confirm that Facebook's secure mechanisms protect advertisers' information throughout the creation, use, and storage of their Custom Audiences.
  • E. Facebook will store all data from your CRM but hash it so people can't see private info.
  • F. When you upload a list of customer or share your customer list, it's hashed locally in your browser before it's uploaded to Facebook.

Answer: B,D,F

Explanation:
Explanation
Custom Audiences were designed to maximize information security and privacy. Facebook systems have been audited by an independent third party, PricewaterhouseCoopers. They confirmed that Facebook's secure mechanisms protect advertisers' information throughout the creation, use, and storage of their Custom Audiences.
Hashing is a process that turns information you share with us into short fingerprints that are impossible to reverse .
Here's how it works:
410-101-9f69b804b5e4e9e3dceec28c7547d4cf.jpg
* When you begin the process to share your customer list, it's hashed locally in your browser before it's uploaded to Facebook.
* We match the fingerprints of your hashed list against ours.
* The matches are added to a Custom Audience for you.
* The matched and unmatched hashes are deleted.

 

NEW QUESTION 30
Your client launched a product two years ago, and it did very well with the young generation.
As they are getting close to market saturation in this niche market, they are looking for opportunities to expand. A research showed 1.5 million potential customers with an older audience.
With this information in mind, they want to know how much it would cost them to reach the new audience, with a marketing campaign on Facebook for 25 days and a frequency of 4.
How would you estimate this cost?
Choose only ONE best answer.

  • A. You can build saved audiences and then select them in Power Editor to determine how much it would cost to market to both audiences.
  • B. You could build reach campaigns and estimate how much it would cost you to run the campaigns.
  • C. You could enter the audience into the Campaign Planner and estimate how much it would cost you to run the campaign.
  • D. There is no way of knowing on Facebook how much it would cost to reach both audiences.

Answer: C

Explanation:
Explanation
The only way to truly know the cost of reaching the 1.5 million new potential audiences is through the Campaign Planner.
That is precisely the main objective of the Campaign Planner. You can estimate budget, reach, and frequency based on specific numbers. In other words, you can define specific results.
With the Ads Manager, you will only get estimates, but they will all depend on the performance of the ad.
With Campaign Planner, you can set the final results on Frequency, Reach, and Budget you need.

 

NEW QUESTION 31
You are researching the launch of a new product and want to cross-sell to your current customer base to see if there is an audience that could be a good fit for the new product.
You need to better understand the behaviors, demographics, and investigate several audiences for your client.
Which audiences do you analyze in Audience Insights?
Select all that apply.
Choose ALL answers that apply.

  • A. People who have viewed a view post on your Fan Page.
  • B. You should research people connected to your Fan Page.
  • C. You should research all users on Facebook with certain characteristics that match your target market.
  • D. You should upload a customer database and analyze their behaviors.

Answer: B,C

Explanation:
Explanation
Audience Insights allows you to analyze and learn more about potential new markets and your current followers.
You can learn about their geography, demographics, lifestyle, purchase behavior, and much more.
As of 2018, you can NO LONGER analyze customer databases on Audience Insights.
Here is a list of audiences you can analyze in Audience Insights:
410-101-c51f37159ae6be4f412d30fab6cdbd15.jpg
Here is an example of how insights report the information:
410-101-58893c575480b6f5b58f3ac113cd2f65.jpg

 

NEW QUESTION 32
You are running a reach campaign for your client, and they would like to compare costs with running marketing campaigns in traditional channels vs. running campaigns within Facebook ads.
What kind of bidding should you configure when launching the campaigns, and what should you look for Facebook to optimize your campaigns for?
Choose only ONE best answer.

  • A. You should bid for CPM and measure conversions.
  • B. You should bid for impressions and measure impressions.
  • C. You should bid for conversions and measure impressions.
  • D. You should bid for installs and measure impressions.
  • E. You should bid for clicks and measure impressions.

Answer: B

Explanation:
Explanation
There are four bidding options you can pay for the delivery of your ads:
1. Cost per Impressions (CPM)
2. Cost per click (CPC)
3. Cost per conversion
4. Cost per Action (CPA)
Depending on the type of bid that you set up initially, you are configuring several aspects of your campaign:
410-101-c1d7ac79ad506dd7fe43bf2f8d79bf32.jpg
In this case, since you want to compare reach, your optimization should be for impressions (CPM) and also optimize for impressions.

 

NEW QUESTION 33
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