Burger King is targeting the gamer cohort through an immersive virtual experience from Megaomgchen's blog



Agency David Madrid assisted design the effort that NBA 2K21 MT taps into skyrocketing customer interest in gaming and streaming.

Burger King is targeting the gamer cohort through an immersive virtual experience that connects back to real-world benefits. By embedding The Menu Court at NBA 2K21, the brand has got a chance to engage customers who are spending massive amounts of time playing on consoles while cooped up at home throughout the pandemic. The stunt's combination of interactivity and menu incentives may appeal to an otherwise choosey, ad-averse customer group.

The effort does require some additional steps from participants. Those interested should get into the MyLeague Mode of NBA 2K21 on the PlayStation 4 or the MyNBA Mode available on the PlayStation 5 iteration of the annual sports franchise. From there, fans can search"BK_TheMenuCourt" to get the customized stadium decked out in Burger King branding and menu offerings.

Tougher shots coordinate to larger rewards on"The Menu Court." Winning a free sandwich is comparatively straightforward while scoring a complete meal with chips and a pop requires completing a shot in the center of the court.The advertising, which started Thursday, will be live through April 4 to PS4 and PS5.

The concept stands as an example of how brands are thinking beyond advertisements in their outreach to players, who often don't want playtime interrupted. In-game ad placements have grown increasingly common, especially in sports franchises where enthusiasts are accustomed to viewing sponsorships on the playing area in actual life. But letting players take part in the action could be a more powerful way to Cheap NBA 2K21 MT Coins drive drum and engagement up chatter on social networking.

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By Megaomgchen
Added May 3

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