5 Reasons Why Electronic Arts Can Be Buying Glu Mobile from Sunxuemei's blog



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5 Reasons Why Electronic Arts Can Be Buying Glu Mobile.On the heels of a $1.2 billion deal to purchase U.K.-based Codemasters (declared in late 2020), Electronics is setting up one of the major mobile game developers at the world.Here are five graphs that illustrate why Electronics is currently spending $2.1 billion to purchase Glu Mobile.

During the previous decade, EA utilized acquisitions to build a diversified cell portfolio, which now constitutes 13 percent of total reservations. It has dozens of mobile titles, such as older hits like Plants vs. Zombies alongside mobile versions of EA Sports titles such as FIFA Mobile.

However, EA's mobile business has struggled to grow in the past few decades. Mobile bookings, excluding licensing revenue, fell 10% in financial 2020, which accompanied a 13% decline the year before.The mobile section has played well over the previous year with powerful results from Star Wars: Galaxy of Heroes along with Buy FIFA Coins, however as a group, EA's mobile games are underperforming a marketplace that is growing at elevated double rates.

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By Sunxuemei
Added Apr 9

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