The Good, Bad & Ugly of White Label App Development White Label App, in its most general sense, is an app that is developed by Company A and then sold to Company B, C, and D to add on their branding elements and use. White-label software development is an element of fashion among Startups, who are looking for a shortcut to enter the mobile domain at a minimum cost of investment. https://appinventiv.com/blog/white-label-app-development/