Modern technology has greatly furthered the advertising industry overall. How are organizations leveraging it to improve programmatic advertising?
- Can you please tell us about yourself? How did you get into working in technology?
I am a native Californian and one of 8 children. I have always had a passion for science and technology. I started in healthcare, and in 1999 I decided to switch to tech from the healthcare/pharmaceuticals industry. Tech was blowing up, and it was clear to anybody that tech was going to be the driving economic force of the coming years. - Can you give us a brief of your career before Frequence?
I started in the healthcare industry and worked for Merck, Collagen, & Wesley Jessen. Around 1999/2000 I joined my first technology startup QuinStreet, worked there for 12 years and was part of the team when it went public. It’s still public today, with a lot of great former colleagues.
Tune in to MTC Podcast for visionary Martech Trends, Martech News, and quick updates by business experts and leaders!!!