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Salesforce MKT-101 Exam Syllabus Topics:

TopicDetails
Topic 1
  • Message Testing, Delivery, and Email Marketing Best Practices
Topic 2
  • Introduction to Salesforce Marketing Cloud
  • Summary
Topic 3
  • Subscriber and Data Management
  • Analytics and Troubleshooting
Topic 4
  • Email Message Design and Creation
  • Marketing Automation

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Salesforce Build and Analyze Customer Journeys using Marketing Cloud Sample Questions (Q128-Q133):

NEW QUESTION # 128
Northern Trail Outfitters' account is configured with Multi-Org to leverage two Salesforce CRM accounts. In the Cloud Kicks business unit they want to disconnect the sandbox instance and connect the production instance.
What additional configuration changes should they make?

  • A. Rename and delete sandbox synchronized data extensions before connecting.
  • B. Remove existing user mappings, attribute mappings, and tracking subscriptions.
  • C. Update query activities that reference the synchronized data extensions.
  • D. Configure Multi-Org settings to account for two production instances in Setup.

Answer: C


NEW QUESTION # 129
Northern Trail Outfitters is looking to personalize their SMS Messages.
Which data source is supported to personalize messages?

  • A. Data Designer Attribute Group
  • B. Population in Contact Builder
  • C. Profile Attributes.
  • D. MobileConnect Demographics

Answer: D


NEW QUESTION # 130
Northern Trail Outfitters receive nightly files from its data warehouse to maintain opt-out compliance across multiple marketing platform these files contain only the previous day's opt-out updates. If a run fails, it must be manually rerun to maintain compliance.
How should the notification be received if the data import is unsuccessful?

  • A. Import Activity Notification Settings
  • B. Automation Notification Settings
  • C. Configured Alert Manger Settings

Answer: A


NEW QUESTION # 131
When importing data into marketing cloud the list detective is triggered for which of the following?

  • A. Email Addresses
  • B. Data Extenstions
  • C. Email Alias
  • D. List Model

Answer: D


NEW QUESTION # 132
Northern Trail Outfitters (NTO) wants to import recent customer transaction data from their data warehouse into Marketing Cloud on a nightly basis. They plan to create a File Drop Automation to trigger an automation when a data file is transferred from the data warehouse to the import folder in their Enhanced FTP account. NTO notes that user passwords expire every 90 days and they do not want to update their file transfer script on the data warehouse each time a password changes and they do not want to compromise security.
Which solution should the consultant recommend?

  • A. Upload data files to Marketing Cloud using SFTP instead of FTP
  • B. Enable the 'Exclude FTP Users From Password Expiration' option in Setup > Security Settings
  • C. Contact the Marketing Cloud account representative to enable Single Sign-On Authentication using SAML
  • D. Request SSH key authentication to be enabled for the FTP user and create an SSH Key in Key Management

Answer: D


NEW QUESTION # 133
......

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