“90% trust peers on social networks(even strangers); only 15-18% trust brands.” – Danny Brown According to a report published by Forbes, ‘Companies that employ customer engagement strategies using a multichannel approach retain nearly 90% of customers compared to 23% of those that do not, wherein digital media has become the most marketable channel. This begs the question, ‘What is Digital Marketing?’. Investopedia defines it as ‘The use of the Internet, mobile devices, social media, search engines, and other channels to reach consumers.’ As the scorching heat gives way to falling of leaves, the majority of retailers are asking the million-dollar question ‘what next?’

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