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Facebook Certified Community Manager Sample Questions (Q11-Q16):
NEW QUESTION # 11
The community manager of a 25,000 member rock painting community in Dublin is concerned about low engagement in the group over the last six months and wants to increase conversations between members.
Which three actions should the community manager take to achieve this goal? (Choose 3)
- A. Survey the community and reposition the content in line with their feedback
- B. Remove members who have not posted or commented in the last month
- C. Message every member of the community individually to ask them to engage more
- D. Revise the content calendar to focus on member engagement tools
- E. Highlight the top engaging contributors in regular announcements to the community
Answer: A,D,E
NEW QUESTION # 12
The chancellor of a college wants to start a new alumni-matched funding campaign to raise money for a social sciences building.
However, most alumni lose touch a few years after graduation and don't engage with the alumni community. Before launching a fundraising campaign, the community manager needs to determine exactly when and why alumni engagement drops.
Which two tactics could the community manager take to learn this information? (Choose 2)
- A. Study engagement trends on the school's Facebook Page
- B. Survey community members
- C. Interview alumni
- D. Analyze drop-off for video content
Answer: B,C
NEW QUESTION # 13
An Instagram influencer from Switzerland uses a unique region-specific content approach. A community manager is helping the influencer expand into a neighboring country, Austria. The primary goal is to be the number one information source in the region.
Which two actions should the community manager take to support the goal? (Choose 2)
- A. Run targeted ads to lookalike audiences in Austria
- B. Adapt the local dialect and reuse highly successful content
- C. Ask community members to send profiles in Austria to follow
- D. Measure the audience of Austrian followers on existing platforms
Answer: A,D
NEW QUESTION # 14
A community manager for an automotive brand has been asked to engage younger audiences on the brand's social channels.
The community manager has collected the following market research about social media usage:
Young audiences are 90% more likely to follow brand accounts on all networks
Young audiences are 25% more likely to engage with video content
Young audiences are 75% more likely to ignore paid ads on all networks
Young audiences are 82% more likely to comment on influencer posts on Instagram Young audiences are 15% more likely to recommend a brand they follow to a friend
Which initial strategy should the community manager share with leadership to grow the brand's younger audiences?
- A. Increase influencer content across all platforms
- B. Increase video content across all platforms
- C. Increase paid spend targeting young audiences on all platforms
- D. Increase community moderation on all platforms
Answer: A
NEW QUESTION # 15
A hair care brand is launching a new product line for men. Its existing Instagram community consists primarily of women. The community manager wants to market to male followers and build an integrated strategy for both men and women.
What should the community manager do to meet this goal?
- A. Change content strategy to target male followers during launch
- B. Tag influencers to share the content and campaign hashtag
- C. Create a social media account for the new product
- D. Create targeted posts and ensure the content and tone are inclusive
Answer: D
NEW QUESTION # 16
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