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Salesforce Marketing-Cloud-Administrator Exam Syllabus Topics:

TopicDetails
Topic 1
  • Describe solutions for data extraction and report generation
  • Recognize security best practices for data, permissions, and PII
Topic 2
  • Given a scenario, evaluate data quality
  • describe the configuration of Mobile Studio, Email Studio
Topic 3
  • Given a scenario, determine how to configure integrations
  • Given a scenario, describe the contact model
Topic 4
  • Given a scenario, implement the configuration of business units, users
  • permissions, and security
  • passwords
  • Describe the features in Setup Home
Topic 5
  • Monitor a Marketing Cloud account and provide system availability
  • Explain preference and profile center concepts
Topic 6
  • Evaluate benefits of additional Marketing Cloud products
  • Describe Marketing Cloud extension products
Topic 7
  • Describe the configuration of Social Studio and Advertising Studio
  • Describe Marketing Cloud product inventory and product offerings

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Marketing Cloud Administrator Certification Exam topics are as follow

Candidates must know the exam topics before they start of preparation. Because it will really help them in hitting the core. Our Marketing Cloud Administrator exam dumps will include the following topics:

  • Subscriber Data Management: 18%
  • Setup: 38%
  • Channel Management: 16%
  • Maintenance: 15%
  • Digital Marketing Proficiency: 13%

Marketing Cloud Administrator Certification Exam certified salary is as follow

  • United States: 1,09,000 USD
  • India: 74,479 INR
  • Europe: 98,862 Euro
  • England: 83,370 Pound

Salesforce Certified Marketing Cloud Administrator Exam Sample Questions (Q125-Q130):

NEW QUESTION # 125
Northern Trail Outfitters wants to know how customers are engaging with marketing communications they have sent over the last year. What action should be taken to populate the Einstein Engagement Scoring Dashboard?

  • A. Click Activate and wait for an email notification
  • B. Select one of the Predictive Algorithms then click Deploy
  • C. Select the channels (Emails, Push, SMS) to report on then click Activate
  • D. Click Deploy and results are available immediately

Answer: B


NEW QUESTION # 126
While setting up Marketing Cloud Connect, a Marketing Cloud admin navigates to the Marketing Cloud tab in Sales Cloud to complete the integration. The admin then receives the following error message:
- Insufficient User Permissions. You have not been designated as an integrated Marketing Cloud user. Contact your system administrator The admin notices the Marketing Cloud for AppExchange Admin option is selected when looking at the user settings What action should correct the issue?

  • A. Apply the administrator and Marketing Cloud Administrator permission sets to user
  • B. Apply the Marketing Cloud for AppExchange User option as well
  • C. Apply the appropriate user mappings in the CRM configuration
  • D. Reset al passwords to force new tokens

Answer: A


NEW QUESTION # 127
Northern Trail Outfitters (NTO) Is a global brand which Includes many subsidiary brands under the parent umbrell a. NTO is the Enterprise business unit and also has a child business unit used for sending promotional email.
How should the rest of the business units be organized?

  • A. Create new Enterprise business units for each brand and child business units for each of the brand's GEOs.
  • B. Create and apply folders with naming conventions in the current account to keep track of brand assets.
  • C. Create child business units for each brand and nest another level of child business units for GEOs.
  • D. Create one child business unit for the other brands to share but apply folders and naming conventions.

Answer: B


NEW QUESTION # 128
Northern Trail Outfitters (NTO) keeps their subscribers in sync with their external database via the import of a CSV file which is dropped to the of Marketing Cloud SFTP each day. However, NTO has realized the number of subscribers being sent emails is considerably lower than the number they were expecting based on records in their database.
Which feature would allow NTO to monitor whether all records were added to the target data structure each day?

  • A. RuntimeError within the File Drop Automation
  • B. External Key within the Import File Activity
  • C. Run Completion within the File Drop Automation
  • D. Notation Settings within the Import File Activity

Answer: D


NEW QUESTION # 129
A Marketing Cloud admin is tasked with overhauling the data model for Enterprise. While the current data model is isolated to the email channel and there are plans to expand to both SMS and Push channels in the near future.
Which three data preparations should be made to retain high data quality in the new mode? Choose 3 answers.

  • A. Ensure every data source has a sendable field.
  • B. Remove nonessential data for marketing purposes.
  • C. Identify and assign appropriate keys to tie records together.
  • D. Normalize data and fields to prevent redundancy.
  • E. Ensure all available data is included.

Answer: B,C,D


NEW QUESTION # 130
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