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Salesforce Marketing-Cloud-Consultant Exam

Salesforce Marketing-Cloud-Consultant Exam is related to Salesforce Certified Marketing Cloud Consultant Certification. This exam validates the candidate ability to implement Marketing Cloud Email Studio, Journey Builder, Automation Studio, Content Builder, Contact Builder, and Marketing Cloud Connect in a customer-facing role. It also deals with the ability to administrate and configure Marketing Cloud Email application, marketing Cloud by demonstrating implementation design best practices, executing the deployment of campaigns, and finalizing custom solutions for customers.

How much Marketing-Cloud-Consultant Exam Cost

The price of the Marketing-Cloud-Consultant exam is 200 USD and retake exam fees is 100 USD plus applicable taxes.

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Salesforce Certified Marketing Cloud Consultant Sample Questions (Q65-Q70):

NEW QUESTION # 65
Northern Trail Outfitters (NTO) wants to use Marketing Cloud to solicit customer service feedback. If a customer indicates they are unhappy with the service they have received, NTO wants a new case to be created in Service Cloud. NTO is unsure of what is possible within Marketing Cloud but would like to use as much native functionality as possible.
What approach would a consultant recommend?

  • A. Use an AppExchange package to create a customized API integration between Marketing Cloud and Service Cloud.
  • B. Use an Engagement Split to capture positive or negative responses, and a Custom Activity to create a new case in Service Cloud.
  • C. Use Automation Studio to capture positive or negative responses, and a Case Activity to create a new case in Service Cloud.
  • D. Use an Engagement Split to capture positive responses, and a Case Activity to create a new case in Service Cloud.

Answer: D


NEW QUESTION # 66
A user receives a message stating that there is an error binding data bound member when testing an Entry Event in Journey Builder.
What can a user do to ensure that contacts enter this interaction successfully based on the error message?
Choose 2 answers

  • A. Fire the event in both Automation Studio and the Entry Event.
  • B. Import new subscribers to the All Subscribers table.
  • C. Make sure the contact is above the High Water Mark on the source data.
  • D. Select a source DE with a root relationship to the contact.

Answer: C,D


NEW QUESTION # 67
A university plans to use Journey Builder to improve their 1:1 marketing to potential students, current students, and alumni. The university currently has student data in the Sales Cloud. Other data, such as course catalog, student demographics, and alumni information, is stored in external systems.
Which two actions should the Consultant recommend? (Choose two.)

  • A. Use Data Designer to link student and alumni data to the contact record.
  • B. Create list attributes to store student data from the Sales Cloud.
  • C. Create an Import Activity to import alumni data into Salesforce Report.
  • D. Use Synchronized Data Sources to obtain data from the Sales Cloud.

Answer: A,D


NEW QUESTION # 68
Northern Trail Outfitters is growing and acquiring other organizations, each with its own instance of Sales Cloud. They are debating whether to upgrade Marketing Cloud Connect to Multi-Org.
What consideration could be provided to help with the decision?

  • A. Once an account is upgraded to Multi-Org, it cannot be turned off.
  • B. Shared Salesforce Data Extensions will be enabled in up to 5 business units.
  • C. Custom profile and subscription centers will not be required.
  • D. Existing accounts cannot be upgraded to Multi-Org.

Answer: A


NEW QUESTION # 69
Northern Trail Outfitters wants to target all customer who have registered to receive Push Notifications. Their app uses the Mobile Push multiple with Mobile Push SDK.
In which two ways should this segment be created?

  • A. Using Contact Builder, create a Filtered Data Extension from All Contact where there is a record in MobilePush Demographics.
  • B. Using Mobile Studio, create a Mobile Push Filtered List filter on the MobilePush Demographics attribute group.
  • C. Using Journey Builder, target the entire customer database then filter using MobilePush Demographics attribute group.
  • D. Using Automation Studio, query the_MobilePushDemographics Data View and saved this to a data extension.

Answer: C


NEW QUESTION # 70
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