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Facebook Certified Community Manager Sample Questions (Q54-Q59):

NEW QUESTION # 54
A community with a strong online and in-person offering received funding 12 months ago to grow and scale the community globally. To secure similar future funding opportunities and brand partnerships, the community manager needs to compile a report that shows that the community achieved its goals with the original funding.
Which data should the community manager include in this report?

  • A. Compile a set of community recommendations and testimonials with individual demographic information
  • B. Share quotes and a detailed word cloud to illustrate key sentiments and powerful member recommendations
  • C. Show a graph that includes online and offline community membership growth numbers for the past 5 years
  • D. Compile insights that include dates, demographics of members across the community and growth numbers

Answer: D


NEW QUESTION # 55
A private institution that educates about political issues runs a public Facebook group to increase awareness of the importance of politics for young adults (ages 18-25). The goal is to promote healthy debate.
Which two strategies should its community manager implement to help achieve this goal? (Choose 2)

  • A. Tag members in every topic discussion to encourage them to comment.
  • B. Post applicable community guidelines and pin that post as an announcement.
  • C. Mute members who repeatedly violate group rules.
  • D. Use an analytics tool to determine which content is best to provide.

Answer: B,D


NEW QUESTION # 56
A local museum is opening a new exhibition. The museum director asks the community manager to use social media to generate excitement for the new exhibition. The community manager runs an organic campaign on Facebook through a mix of influencer posts, visitor testimonials and press quotes.
Which approach should the community manager use to measure how well received the exhibition was?

  • A. Record the total number of campaign comments through native insights
  • B. Analyze the reach of exhibition-related posts through Ads Manager
  • C. Measure the engagement rate on the influencers' posts
  • D. Determine the sentiment by scanning positive and negative comments

Answer: D


NEW QUESTION # 57
A community manager for an influencer is focused on thought leadership and well-being.
The influencer has the following assets:
A Facebook Page with 500,000 followers
A Facebook group with 30,000 members
An Instagram account with 200,000 followers
The community manager needs to evaluate possible revenue streams.
Which three approaches should the community manager recommend? (Choose 3)

  • A. Comment publicly on sponsor accounts to propose a partnership
  • B. Organize affordable community meetups to attend a live show of the influencer
  • C. Position the influencer as a thought leader and charge speaking fees
  • D. Implement a fee for members who post more than once per week
  • E. Set up a Page button to increase online sales on the influencer's website

Answer: B,C,E


NEW QUESTION # 58
Refer to the table.
Published Type Reach Engagement Promote
02-24-2020 Link 1,400
90 post clicks
24 reactions, comments and shares
Organic
02-21-2020 Video 2,300
333 post clicks
112 reactions, comments and shares
Organic
02-20-2020 Picture 4,500
172 post clicks
243 reactions, comments and shares
Organic
A local activist runs a test with different mediums on a Facebook Page. The activist wants to improve organic results and create more awareness of human rights violations.
What information should a community manager provide to the activist?

  • A. The link and video post garnered more awareness than the picture post
  • B. The video post should be promoted with ads if the primary goal is engagement
  • C. The picture post is the most successful if reach is more important than engagement
  • D. The link post should be promoted with ads if the primary goal is reach

Answer: C


NEW QUESTION # 59
......

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