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What is Marketing Cloud Developer Exam

The Salesforce Marketing Cloud Developer exam measures a candidate's knowledge and skills against the following goals. A candidate must have practical experience in the development of Marketing Cloud and related tools and demonstrate knowledge and experience in data modeling, programming languages, APIs, data management and security.

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Salesforce Certified Marketing Cloud Developer Exam Sample Questions (Q20-Q25):

NEW QUESTION # 20
Northern Trail Outfitters has created subscriber attributes including AGE under Profile Manager within their Enterprise 2.0 account.
How would a developer retrieve subscribers over 30 years of age?

  • A. Create a query that references the _Subscribers data view
  • B. Create a query that references the _EnterpriseAttribute data view
  • C. The data cannot be retrieved with a query
  • D. Create a filtered Group of subscribers with AGE more than 30

Answer: D


NEW QUESTION # 21
A developer needs to import a file into a data extension which contains transactional dat a. The file includes a column labeled Purchase_Price with values varying from '$.05' to '$100'.
What Data Type should be used to prevent loss of data'

  • A. Number
  • B. Text
  • C. Decimal(9,2)

Answer: A


NEW QUESTION # 22
NTO puts the word TEST at the beginning of the name for each test email. Which query would return the subs who were sent those emails?

  • A. SELECT * FROM _Job INNER JOIN _Sent on JobID = JobID WHERE EmailName LIKE 'TEST%'
  • B. SELECT * FROM _Job J INNER JOIN _Sent S ON.JobID = S.JobID WHERE J.EmailName LIKE 'TEST%'
  • C. SELECT * FROM _Job J INNER JOIN _Sent S on J.JobID = JobID = S.JobID WHERE J.EmailName = 'TEST%'
  • D. SELECT * FROM _Job J INNER JOIN _Sent S on J.EmailName LIKE 'TEST%'

Answer: B


NEW QUESTION # 23
Customer data has been imported into a staging data extension and needs to be normalized before adding into the master data extension. A text field named 'birthday' contains date values in various formats. Some of the values are valid dates, but some are not.
Which SQL keywords and functions could be used to write the query'' Choose 2 answers

  • A. WHERE, ISDATE, CONVERT
  • B. CASE, ISDATE, CAST
  • C. UPDATE, ISDATE, CONVERT
  • D. CASE, ISDATE, CONVERT

Answer: B,D


NEW QUESTION # 24
A sendable data extension with a text field named 'Balance' contains the value S6.96 for a particular record. The following AMPscript statement is included in an email:
IF (Balance > 6.00) THEN
SET @Result = 'Balance is more than $6.00
ENDIF
Why would this IF statement yield unintended results?

  • A. The comparison should use the < operator.
  • B. Double quotes should be used instead of single quotes.
  • C. The operands are not the same data type.
  • D. Balance is a protected keyword.

Answer: C


NEW QUESTION # 25
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