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Salesforce Certified Marketing Cloud Administrator Exam Sample Questions (Q103-Q108):

NEW QUESTION # 103
Northern Trail Outfitters is preparing to send a promotional email. The audience file was loaded into a data extension but does not display for Marketing Cloud admin scheduling the send.
What should the admin confirm to resolve the issue?

  • A. The data extension contains a Salesforce ID
  • B. The data extension is marked as Sendable
  • C. The Data extension is marked as Sendable and Testable
  • D. The data extension is linked using the Contact Key

Answer: B


NEW QUESTION # 104
What should be confirmed to ensure Journey Builder directs the subscribers correctly?

  • A. Journey Data is used for the Decision Split.
  • B. Filter Contacts are enabled to refine the audience.
  • C. Entry Source attributes are available in Journey Settings.
  • D. Contract Data is used for the Decision Split.

Answer: A


NEW QUESTION # 105
While setting up marketing Cloud Connect, a marketing cloud admin navigates to the Marketing Cloud tab in Sales Cloud to complete the integration. The admin then receives the following error message:
Insufficient User Permissions. You have not been designated as an integrated Marketing Cloud User. Contact your system administrator.
The admin notices the Marketing cloud for AppExchange Admin option is selected when looking for the user settings.
What action should correct the issue?

  • A. Reset all user passwords to force new tokens
  • B. Apply the marketing Cloud for AppExchange User option as well
  • C. Apply the appropriate user mappings in the CRM configuration.
  • D. Apply the Administrator and Marketing Cloud Administrator permission sets to user.

Answer: C


NEW QUESTION # 106
Northern Trail Outfitters (NTO) is concerned about unauthorized API access to their Marketing Cloud account.
Which feature would NTO enable to assist in reducing threats from malicious API attacks?

  • A. Field Level Encryption
  • B. Advanced Audit Trail
  • C. IP Allowlist
  • D. Single Sign on Authentication

Answer: C


NEW QUESTION # 107
Security and legal teams determine subscriber data available to EMEA teams should NOT be available to AMER teams.
How could the Marketing Cloud admin ensure distinct data integrity across the regions?

  • A. Separate regions into business units and apply Subscriber Filters
  • B. Filter data view permissions at the subscriber level
  • C. Deploy Multi-Org with a single Marketing Cloud Account
  • D. Deploy separate Publication Lists for each region within one account

Answer: A


NEW QUESTION # 108
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