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Salesforce Certified Marketing Cloud Email Specialist Sample Questions (Q121-Q126):

NEW QUESTION # 121
Which actions are taken when a subscriber selects the "one-click unsubscribe" link at the footer of an email sent from a list?

• A. The subscriber is automatically unsubscribedfrom All Subscribers at the enterprise level
• B. The subscriber is automatically redirected to the subscription center to unsubscribe from publications
• C. The subscriber is automatically unsubscribed from the list from which the send originated
• D. The subscriber is automatically unsubscribed from the business unit from which the send originated

Answer: B

NEW QUESTION # 122
Northern Trail Outfitters has a Master Customer shared data extension. The company wants to make the table available to some of the business units, but not all of them.
How can access to the Master Customer table be restricted?

• A. Data Extension Sharing Rules
• B. Date/Time Range for Access
• C. Shared Data Extension Permissions
• D. Manage Data Extension Policies

Answer: A

NEW QUESTION # 123
Which Classic content tool mirrors the logic used by spam-filtering software to identify words, phrases, and patterns that are likely to trigger filters and then recommends a resolution to each identified problem in an email? Choose one answer.

• A. Triggered Send
• B. Content Builder
• C. Content Detective
• D. Inbox Preview

Answer: C

Explanation:
Reference:
https://help.salesforce.com/articleView?id=mc_es_content_detective.htm&type=5

NEW QUESTION # 124
A marketer wants to create an email that will look great on both a desktop computer and a mobile device.
However the marketer is not familiar with writing code for responsive design and does not have available resources to design the email. Which template can the marketer choose when creating an email?

• A. Media template
• B. Standard template
• C. Responsive Web template
• D. Mobile-optimized template

Answer: D

NEW QUESTION # 125
A marketer need to test personalized content in an email prior to sending, how can the Marketer minimize the possibility of someone unsubscribing during the testing process,

• A. Disable/deselect the option enable system generated links in the test centers.
• B. send the marketing team a link to the subscriber'spreview of the email.
• C. send to the data extension, test data extension via the send flow.
• D. create the version of the email that does not include the unsubscribe link.

Answer: C

NEW QUESTION # 126
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