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Salesforce MCC-201 Exam Syllabus Topics:

TopicDetails
Topic 1
  • Review of the pre-requisites for Marketing Cloud Connect
  • Review of what functionality can be accomplished in each cloud
Topic 2
  • Explain each of the Sales and Service Cloud Activites
  • Review of various ways to connect the Clouds
Topic 3
  • Understand the tracking data available in the Marketing Cloud
  • Understand what happens when an email is sent
Topic 4
  • How to synchronized data sources in Contact Builder
  • How to create and customize Marketing Cloud reports in the Sales
Topic 5
  • Connect a Marketing Cloud account to a Salesforce org
  • Understand the tracking data available in the Sales
  • Service Cloud
Topic 6
  • Overview of the Customer Success Platform
  • How to create a dashboard for Marketing Cloud tracking reports
Topic 7
  • How to automate the sending of an email via a Triggered Email, Automation Studio, and Journey Builder
Topic 8
  • Explain how and why to bring Salesforce CRM data into the Marketing Cloud
  • Marketing Cloud Connect Overview
Topic 9
  • How to create segments using Filters and the Query Activity
  • Salesforce Marketing Cloud Overview

Salesforce Marketing Cloud Connect Essentials Sample Questions (Q76-Q81):

NEW QUESTION # 76
A customer wants to send a quarterly reengagement email to subscribers who have NOT opened in the previous three months. The customer's plans are to:
* Use an existing Paste HTML email for the first send.
* Make only minor changes to the email creative for future sends.
* Send to the subscriber list.
* Deploy emails manually for now, but possibly automate in the future.
Which send method should be used?

  • A. Guided Send
  • B. Triggered Send
  • C. Send Flow Activity
  • D. Send Email Activity

Answer: C


NEW QUESTION # 77
Which statement IS correct regarding the automation tools in the Marketing Cloud?
Choose 3 answers

  • A. Like Journey Builder, Automation Studio allows users to define the parameters for a send within the tool.
  • B. Automation Studio allows users to inject Contacts from a data extension into an interaction in Journey Builder.
  • C. Automation Studio and Journey Builder allow users to define a wait state based on duration or duration + time.
  • D. Like Automation Studio, Journey Builder allows users to repeat an interaction indefinitely
  • E. Journey Builder allows users to update a contact record in an interaction or import data into a data extension.

Answer: A,B,D


NEW QUESTION # 78
Northern Trail Outfitters recently purchased Marketing Cloud to start running cross-channel campaigns. They are looking for guidance on which value to use as the subscriber key.
Which two options should the consultant recommend? (Choose 2 answers)

  • A. CRM ID
  • B. Email
  • C. Mobile Device ID
  • D. Loyalty Program Number

Answer: B,D


NEW QUESTION # 79
Northern Trail Outfitters is noticing a gradual decline in the percentage of conversions per emails sent in their digital marketing campaign. A new initiative is being adopted to reverse the trend.
What action should be taken to increase subscriber engagement? Choose 2 answers

  • A. Increase the use of dynamic content in emails
  • B. Increase volume of emails to a wider audience
  • C. Introduce more identity verification steps in check out process
  • D. Adopt a Cart Abandonment Email Campaign

Answer: A,D


NEW QUESTION # 80
Northern Trail outfitters needs to reduce the amount of work when managing messages to customers, but cannot add any more personnel due to budget constraints. There has been an increased number of customer purchases on their website, and the team currently sends batch order confirmations.
What solution will decrease manual workloads on the team and will improve their customers' experience?

  • A. A triggered message to send an email as soon as a customer completes a purchase
  • B. A triggered automation to send emails to customers who have made a purchase
  • C. A scheduled automation to send emails to customers who made a purchase daily
  • D. A user-initiated message to send an email to customers who made a purchase daily

Answer: A


NEW QUESTION # 81
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