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Topics of Salesforce Marketing cloud email specialist Exam

Aspirants must know the exam topics before they start of preparation. Because it will really help them to prepare for below conceptsMarketing cloud email specialist exam dumps will include following topics :

1. Email Marketing Best Practices (15%)

• Given a customer scenario, apply best practices of communicating with a population.
• Given a customer scenario, evaluate the elements and techniques of email marketing to design an effective email campaign.
• Given a customer scenario, demonstrate appropriate and effective subscriber acquisition methodologies.
• Given a customer scenario, recognize situations where legal compliance may be an issue during an email campaign.
• Given a customer scenario, differentiate elements of an email that can impact message deliverability.

2. Email Message Design (13%)

• Given the desired output functionality, recommend methods for creating responsive emails.
• Given a customer scenario, recommend email design best practices to implement.
• Given a desired sending process, recommend Marketing Cloud tools to use when preparing an email for send.
• Given the desired output requirements, recommend strategies to A/B test email elements.
• Given an email message design, determine the correct use of Approvals.

3. Content Creation and Delivery (18%)

• Describe various send capabilities in the Email application.
• Given a scenario, know how to manage content needed to deploy a customer's email campaign.
• Given a scenario, create and customize an email message to meet a customer's need.
• Given a scenario, send and deploy an email campaign to meet the customer requirement.

4. Marketing Automation (19%)

• Given a customer scenario, recommend the appropriate marketing automation solution.
• Given a scenario to manage customer data, configure the appropriate marketing automation tools.

5. Subscriber and Data Management (28%)

• Given a customer's business requirements, configure segmentation tools to accurately model subscribers and data.
• Given a customer's business requirements, determine how to import data into Marketing Cloud as per best practices.
• Given a customer scenario, recommend the marketing unsubscribe subscription management solution that meets the requirement based on customer frequency, permission, and preferences.
• Given the desired output requirements, set up Subscriber Lists and Data Extensions in the Marketing Cloud.

6. Tracking and Reporting (7%)

• Given a need to run reports, configure and run Marketing Cloud ad hoc and automated reports.
• Given an email campaign, describe the steps involved to analyze the performance results.
• Given a customer scenario, explain the different metrics available for email campaigns and what each one means.

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Salesforce Marketing-Cloud-Email-Specialist Latest Exam Materials, Marketing-Cloud-Email-Specialist Exam Flashcards

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Salesforce Certified Marketing Cloud Email Specialist Sample Questions (Q145-Q150):

NEW QUESTION # 145
A team wants to import a file with column names that do not match the fields into a data extension. What step is needed to align the file data to the field names in the data extension?

• A. Map the attributes in the file
• B. Name the new import definition
• C. Choose the appropriate date format
• D. Select the delimiting character

Answer: A

NEW QUESTION # 146
A new data extension named "Orders" contains order data. One row is recorded for each customer's order.
Customers can place multiple orders. The Orders data extension relates to other data extensions and contains the following fields:
* OrderNumber: a unique alphanumeric order number.
* CustomerID: a numeric customer identification number.
* OrderDate: the system date and time for the order.
* Instructions: an optional alphanumeric string that contains customer delivery notes.
What statement accurately reflects the configuration of the Orders data extension?

• A. All fields in the data extension are nullable.
• B. OrderNumber will be used as the Primary Key.
• C. The OrderNumber field will be a Number data type field.
• D. CustomerID will be used as the Primary Key.

Answer: B

Explanation:
Explanation/Reference:

NEW QUESTION # 147
Northern Trail Outfitters (NTO) has a Master Subscriber data extension that contains profile and preference
information. Various segments are created from the Master Subscriber data extension and each segment will need to be automatically refreshed daily.
Which two activities should NTO consider using? (Choose two.)

• A. Segment Activity
• B. Data Extract Activity
• C. SQL Query Activity
• D. Filter Activity

Answer: C,D

NEW QUESTION # 148
What is a Master Unsubscribe?

• A. When a subscriber unsubscribes from a list in the Subscription Center
• B. When a subscriber unsubscribes from all emails sent from the Salesforce Marketing Cloud
• C. When a subscriber unsubscribes from all emails sent from an account
• D. When a subscriber unsubscribes from a Publication list via an email unsubscribe link

Answer: C

NEW QUESTION # 149
Each time Northern Trail Outfitters sends its monthly promotional email, the volume of support calls spike.
The executive team would like the marketing team to slowly send emails throughout the day to avoid customers waiting on hold.
Which feature should the marketing team use to achieve this?

• A. Send Email Activity
• B. Triggered Send
• C. Send Flow
• D. Send Throttling

Answer: D

NEW QUESTION # 150
......

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