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SAP C-C4H225-12 Exam Syllabus Topics:

Topic 1
  • Define concepts related to Email Analytics, Revenue Analytics, and Channel Analytics in order
  • Define product recommendations, their source, and their application
Topic 2
  • Explain how the Strategic Dashboard helps measure the impact of marketing campaigns
  • Data Collection and Contact Management
Topic 3
  • Define concepts related to DNS settings, SSL certificates
  • Account Creation and Settings
Topic 4
  • Identify the various ways to measure results
  • how to categorize the customer base based on value
Topic 5
  • Identify the basics of contact segmentation and what channels are available for marketing users
  • Execute functions related to VCE, ESL, CRM Ads, Mobile Engage Push and In-app
Topic 6
  • Define concepts related to Contact management, Smart Insight, Web Extend, Relational Data, SI onboarding, Magento onboarding
  • Articulate the kinds of ecommerce integrations available
Topic 7
  • Email channel setup and compliance, and account security settings in order to apply these concepts in implementation
  • Automations (AC and Interactions) Open Time Content

SAP Certified Technology Associate - SAP Emarsys Customer Engagement Implementation Sample Questions (Q61-Q66):

Which of the following are supported functionalities within the SAP Emarsys Customer Engagement plug-in for Shopify?

  • A. Automated installation of the Web Recommender template in your webshop
  • B. Automated installation of the Web Extend data collection scripts on your Shopify themes
  • C. Automated creation of Interactions programs for Shopify events
  • D. Automated triggering of Shopify e-commerce events as external events in SAP Emarsys Customer Engagement

Answer: B,D

You have just made an API call and received an HTTP 400 response code. What is the specific reason for this?

  • A. Your API credentials are incorrect.
  • B. There is an error in the information provided that needs correcting.
  • C. It indicates the call was successful.
  • D. An internal issue occurred and you should try again.

Answer: B

How can a new API user be set up?

  • A. An account owner can create an API user in Management > Predict Data Sources.
  • B. An account owner can create an API user in Management > Security Settings.
  • C. A system operator can use an API endpoint to generate a new user.
  • D. An account owner can create an API user in Management > User Management.

Answer: B

A one-time promotional email campaign is scheduled to be sent for all female contacts in the database. New contacts are added automatically to the contact database and all new registrations should be included in the recipient source of the email. Which recipient source do you use?

  • A. Email Setting > Recipient source > Generated through an event > On Registration
  • B. Email Setting > Recipient source > Mobile Engage segment
  • C. Email Setting > Recipient source > Web behavior segment
  • D. Email Setting > Recipient source > Using a segment

Answer: A

You want to test two different Overlay Web Channel campaigns. Which options do you have?

  • A. Create an Automation program with an A/B splitter and insert two different campaigns.
  • B. Create an Interactions program with an A/B splitter and insert two different campaigns.
  • C. Split your recipient source into two contact lists and activate two separate campaigns.
  • D. Activate the Advanced Scheduling page and set up an A/B test.

Answer: A,D


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