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Marketing-Cloud-Consultant Exam topics

Candidates must know the exam topics before they start of preparation. Because it will really help them in hitting the core. Our Salesforce Marketing-Cloud-Consultant exam dumps will include the following topics:

1. Discovery: 15%

  • Given a scenario that includes customer information about subscriber acquisition, management, and attrition,utilize this information to select solution components.
  • Demonstrate how to gather requirements in order to put together the data and segmentation strategy for the customer (for example; frequency, complexity, volume of sending).
  • Given a solution, recommend the appropriate customer skill sets required to utilize the Marketing Cloud application.

2. Conceptual Design: 12%

  • Given a customer scenario, determine the factors to consider when scaling the solution.
  • Given a scenario, determine the appropriate solution for given requirements considering technical expertise of personas (for example; Automation Studio vs. Journey Builder).
  • Given a customer scenario, identify which User Stories are appropriate to use for accessing Marketing Cloud.
  • Analyze customer data to determine the appropriate data model (for example; List model, Data Extensions .

3. Marketing Cloud Connect: 6%

  • Understand how to send an email to a contact, lead, campaign, and report via the Sales/Service Cloud and - Marketing Cloud (for example; sending, triggered, automated).
  • Understand how Sales/Service Cloud data in the Marketing Cloud can be segmented.
  • Understand the prerequisites to consider prior to starting a Marketing Cloud Connect configuration (for - example; Salesforce edition, list of integration users, scope user, administrator credentials).

4. Account Configuration: 10%

  • Given a customer scenario, recommend the appropriate Marketing Cloud role based on User Stories.
  • Determine which type of customer scenario warrants the creation of a business unit (for example; publication - types, demographic, workflow processes, and organizational structure).
  • Given a scenario, troubleshoot issues regarding Reply Mail Management.
  • Analyze the impact of applying a Sender Authentication Package (SAP) to a business unit (for example; link wrapping, Landing Pages, image URLs).

5. Reporting: 5%

  • Explain how the information in data views and tracking extracts are accessed.
  • Summarize Send Logs, including when/why to use it and how to create and manage.
  • Compare and contrast standard reports, data views, and tracking extracts.

6. Data Design: 12%

  • Understand available data types, retention, and template options when building a data extension.
  • Given a customer scenario, recommend the appropriate import method with lists or data extensions.
  • Explain the various data objects in the Marketing Cloud (for example; data extensions, list model, data retention model, publication lists, suppression lists).
  • Understand the implications of a system being database of record.
  • Understand how data is retrieved within a Relational Data Model (for example; basic SQL).

7. Automation: 8%

  • Given a customer scenario, select the appropriate workflow that meets the business requirement (for example; import, segmentation, email send).
  • Compare and contrast triggered and scheduled interactions.

8. Email Build: 7%

  • Compare and contrast the ways to individualize content, such as SSJS vs. AMPscript, Dynamic Content Wizard vs. AMPscript/LookupRows function.
  • Understand the required steps to build, test, and deploy an email based on customer requirements.
  • Explain the various ways to individualize email content (for example; AMPscript, personalization strings, Dynamic Content, Guide Template Language).
  • Explain various Marketing Cloud Email technologies (for example; Link Alias tags, Impression regions, Web Analytics Connector).

9. Contact Builder: 15%

  • Given a customer scenario, know how to build an Attribute Group to be used for a simple interaction.
  • Summarize how to use Data Designer to incorporate data source into Contact Builder.
  • Explain the role and capabilities within Contact Builder.
  • Understand how cardinality impacts data modeling.

10. Journey Builder: 10%

  • Given a customer scenario that includes Journey Builder, evaluate the requirements, activities, and steps.
  • Compare and contrast automation tools, such as Journey Builder and Automation Studio.
  • Explain the requirements for and the methods by which a contact can enter a Journey.

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Salesforce Marketing-Cloud-Consultant Exam Reference

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Salesforce Certified Marketing Cloud Consultant Sample Questions (Q102-Q107):

NEW QUESTION # 102
Northern Trail Outfitters' account is configured with Multi-Org to leverage two Salesforce CRM accounts. In the Cloud Kicks business unit they want to disconnect the sandbox instance and connect the production instance.
What additional configuration changes should they make?

  • A. Update query activities that reference the synchronized data extensions.
  • B. Rename and delete sandbox synchronized data extensions before connecting.
  • C. Configure Multi-Org settings to account for two production instances in Setup.
  • D. Remove existing user mappings, attribute mappings, and tracking subscriptions.

Answer: A


NEW QUESTION # 103
Northern Trail Outfitters upgraded their Marketing Cloud account which now includes a Sender Authentication Package (SAP), They send regularly 300,000 What should they be aware of with respect to sender reputation?

  • A. They should send at least 250,000 messages per month to maintain their sender reputation.
  • B. They should have one dedicated IP address for every 100,000 messages send per month.
  • C. They should have a shared IP since their volume is under 500,000 messages per month.
  • D. They should have one SAP for transactional sends and another for commercial sends.

Answer: A


NEW QUESTION # 104
Northern Tril Outfitters wants to connect relational data into their Journey without overloading the entry data.
How should they connect the data?

  • A. Data Relationships
  • B. Contact Configuration
  • C. Data Designer
  • D. Entry Source Data Extension

Answer: C


NEW QUESTION # 105
A restaurant supply company captures email subscribers and leads through trade shows. This has always been a manual process with booth visitors leaving contact information in a fishbowl. The restaurant supply company is updating their process to an online sweepstakes entry that allows entrants to confirm opt-in for a monthly newsletter.
Which two components are appropriate for this solution? Choose 2 answers

  • A. Data extension with double opt-in status defined
  • B. CloudPage with Web Collect to add entrants in to a data extension
  • C. Send Email Activity with a link to a subscription center
  • D. CloudPage with Smart Capture to add entrants in to a data extension

Answer: A,D


NEW QUESTION # 106
During discovery a consultant confirmed:
*A master audience file containing contact information and data points will be used for segmentation and imported nightly.
*The customer would like to implement a mechanism that consistently prevents sending promotional emails to subscribers who work for their top three competitors.
What feature should a consultant include in the solution?

  • A. A global unsubscribe
  • B. An auto-exclusion list
  • C. An exclusion list
  • D. An auto-suppression list

Answer: C


NEW QUESTION # 107
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