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Facebook Certified media buying professional Sample Questions (Q104-Q109):

NEW QUESTION # 104
What are all the different aspects of a campaign you can change at the ad set level? (Select all that apply) Choose ALL answers that apply.

• A. Dynamic Creative
• B. Ad Type
• C. Image
• D. Audience
• E. Offer
• F. Placement

Answer: A,D,E,F

Explanation:
Explanation
The followings are all of the different aspects of a campaign you can change at the ad set level:

This might be an easy one but a lot of people don't use Offers or Dynamic Creatives on their campaigns so might miss this type of question.

NEW QUESTION # 105
A client has posted a video on your Fan Page. After 2 days of boosting the post, it seems like only 8% of users have seen more than 10% of the video.
Which troubleshooting task should be used to fix the problem?
Choose only ONE best answer.

• A. You should unpublish the post and re-publish it as an ad.
• B. Create a new campaign with video view as the campaign objective.
• C. You should make sure the campaign has not ended.

Answer: B

Explanation:
Explanation
When you select the "boost post" option, you are optimizing campaigns for interactions (like, share, and comment). In this case, you want people to actually see the campaign.
When you change the campaign objective to view views, you will be optimizing the ad for CPV video or
10-seconds video views.

NEW QUESTION # 106
Your client wants to launch a mobile application in Colombia and India. They have a budget of $15,000 for the mobile app launch.
Below are the specifications:
- They will initially launch only for Android devices.
- The app does not work with Tablets.
- The app is geared towards younger generation below 25 years.
What targeting options would you select to reach your niche market when creating a core/saved audience?
Select all that apply.
Choose ALL answers that apply.

• A. Mobile Device User - focused on Android
• B. Gender Male
• C. Age with max 25 years
• D. Interests: Gamers
• E. App Store Region
• F. Countries India + Colombia

Answer: A,C,F

Explanation:
Explanation
For this exercise, you need the following aspects in order to segment your core/saved audience:
1. Age: you definitely want to set up age below 25 years old.
2. Mobile Device User: you need to specify Android as the primary operating system for mobile in order to target just Android users and exclude iOS users.
3. Location: you want to target the specific countries. In this case, Colombia and India in order to reach out to people in those two particular places.

You don't want to use App Store Region as an option to segment as they don't allow you to select specific countries. You are better off selecting countries and Mobile Device User to segment.

The gender and interest for this exercise are irrelevant since you don't have more info on what the mobile app is about.

NEW QUESTION # 107
You've realized that the pixel is not properly installed on your client's website. Some events within the buying process are not being tracked by the pixel.
Your customer has a checkout process split into two different pages:
Customers have to first register
Then enter their payment info on a second page.
Which pixel events do you need to install on your client's website?
Select all that apply.
Choose ALL answers that apply.

• A. View
• B. Purchase
• C. Initiate Checkout
• D. Add To Cart
• E. Complete Registration

Answer: B,C,D,E

Explanation:
Explanation
These are all of the pixel events that should be installed on your client's checkout process:
1. Add To Cart: When a user adds products to their cart.
2. Initiate Checkout: When a user lands on the first registration page.
3. Complete Registration: When a user has completed the first registration page and needed to add payment info.
4. Purchase: When a user has finalized the purchase.

NEW QUESTION # 108
You are researching the launch of a new product and want to cross-sell to your current customer base to see if there is an audience that could be a good fit for the new product.
You need to better understand the behaviors, demographics, and investigate several audiences for your client.
Which audiences do you analyze in Audience Insights?
Select all that apply.
Choose ALL answers that apply.

• A. You should research all users on Facebook with certain characteristics that match your target market.
• B. You should research people connected to your Fan Page.
• C. You should upload a customer database and analyze their behaviors.
• D. People who have viewed a view post on your Fan Page.

Answer: A,B

Explanation:
Explanation
Audience Insights allows you to analyze and learn more about potential new markets and your current followers.
You can learn about their geography, demographics, lifestyle, purchase behavior, and much more.
As of 2018, you can NO LONGER analyze customer databases on Audience Insights.
Here is a list of audiences you can analyze in Audience Insights:

Here is an example of how insights report the information:

NEW QUESTION # 109
......

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