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MCC-201 exam collection: Marketing Cloud Connect Essentials & MCC-201 torrent VCE

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Salesforce MCC-201 Exam Syllabus Topics:

TopicDetails
Topic 1
  • How to create segments using Filters and the Query Activity
  • Salesforce Marketing Cloud Overview
Topic 2
  • How to synchronized data sources in Contact Builder
  • How to create and customize Marketing Cloud reports in the Sales
Topic 3
  • Review of the pre-requisites for Marketing Cloud Connect
  • Review of what functionality can be accomplished in each cloud
Topic 4
  • Overview of the Customer Success Platform
  • How to create a dashboard for Marketing Cloud tracking reports
Topic 5
  • How to automate the sending of an email via a Triggered Email, Automation Studio, and Journey Builder
Topic 6
  • Explain how and why to bring Salesforce CRM data into the Marketing Cloud
  • Marketing Cloud Connect Overview
Topic 7
  • How to create and automate tracking reports in the Marketing Cloud
  • Overview of the Marketing Cloud
Topic 8
  • Connect a Marketing Cloud account to a Salesforce org
  • Understand the tracking data available in the Sales
  • Service Cloud

Salesforce Marketing Cloud Connect Essentials Sample Questions (Q28-Q33):

NEW QUESTION # 28
Every day at 3 a.m., Northern Trail Outfitter' (NTO) data lake instance starts generating a file that contains all records that should be sent one email or another for the next day's marketing campaigns. The size of the file varies depending on the previous day's tracking activity. As soon as the file is generated, NTO wants to import the data, segment the data, and then execute the daily sends.
What end-to-end process should deliver this efficiently?

  • A. Scheduled Automation > File Transfer > Import > Series of Query Activities
  • B. Scheduled Automation > Import Activity > Series of Query Activities > Series of Sends
  • C. Triggered Automation > Import Activity > Series of Query Activities > Series of Sends
  • D. Triggered Automation> Import > Data Extension Extract > Marketing Journey

Answer: C


NEW QUESTION # 29
A school corporation uses one contact per parent/child combination, updating the email address based on who they are sending to. However, they would tike to pull data on which email addresses receive which emails.
What functionality could be used to accomplish this?

  • A. Recent Email Send Report
  • B. Tracking Extract
  • C. Data Views
  • D. Send Log

Answer: D


NEW QUESTION # 30
Northern Trail Outfitters wants a simple segmentation strategy for identifying subscribers for their emails.
What solution should they use?

  • A. List model and Groups in Single Send Journeys
  • B. Data Extension Entry Source in Journey Builder with a filter
  • C. Relational data extensions with primary keys to match subscribers with their data
  • D. Attribute group in Contact Builder for segmentation

Answer: A


NEW QUESTION # 31
What is the skill set you need to build emails with dynamic content?

  • A. SSJS
  • B. HTML
  • C. CSS
  • D. Ampscript

Answer: D


NEW QUESTION # 32
A customer manually imports records for sending. Each record contains a warehouse ID that is shared between Marketing Cloud and a third-party system. The customer does not have developer resources, but wants to include the warehouse ID in their tracking parameters so that the third-party system can identify the subscriber.
What should a consultant recommend?

  • A. Use AMPscript variables created from each field in the data extension.
  • B. Use Dynamic Content rules to select a content area for each subscriber.
  • C. Use personalization strings created by selecting the data extension.
  • D. Use Guide Template Language created for each field in the data extension.

Answer: B


NEW QUESTION # 33
......

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