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Salesforce MKT-101 Exam Syllabus Topics:

TopicDetails
Topic 1
  • Message Testing, Delivery, and Email Marketing Best Practices
Topic 2
  • Subscriber and Data Management
  • Analytics and Troubleshooting
Topic 3
  • Introduction to Salesforce Marketing Cloud
  • Summary
Topic 4
  • Email Message Design and Creation
  • Marketing Automation

Salesforce Build and Analyze Customer Journeys using Marketing Cloud Sample Questions (Q79-Q84):

NEW QUESTION # 79
A data administrator is creating a new data extension to store product catalog dat
a. Character length limit is specified for each field.
What are two benefits of ensuring field lengths are accurate? (Choose two.)

  • A. To optimize import process speed
  • B. To save the data extension
  • C. To ensure data integrity
  • D. To determine the correct data type

Answer: A,D


NEW QUESTION # 80
Northern Trail Outfitters noticed that clicks are NOT showing up on Contact records in Salesforce.
Which two reasons could be the cause?
Choose 2 answers

  • A. Email Address was used as Subscriber Key
  • B. ContactID was used as Subscriber Key
  • C. Individual Level Tracking was not selected in Marketing Cloud Configuration
  • D. Synchronized Data Sources only push data every 15 minutes

Answer: A,C


NEW QUESTION # 81
Northern Trail Outfitters wants multiple business units to access the same data extension within its Enterprise 2.0 account.
Where should the data extension reside to achieve this goal?

  • A. In the Data Extensions folder with sharing enabled
  • B. In the Shared Data Extensions folder
  • C. In the Synchronized Data Extensions folder

Answer: A


NEW QUESTION # 82
A customer has a business requirement to exclude email addresses of certain contacts In their loyalty program from the sends with several sender profiles. These contacts are dynamically Identified with the help of the SQL query on a daily basis.
What solution should be recommended to automate exclusion of the Identified email addresses from all future sends that use specific sender profiles'

  • A. Exclusion data extension
  • B. Publication list
  • C. Suppression list
  • D. Auto-suppression list

Answer: D


NEW QUESTION # 83
A customer frequently holds seminars and other events to interface with their customers. They plan to do the following:
*Use SmartCapture forms to write data into event registration data extensions.
*Cross-reference the records in each registration data extension with corresponding invitation email sends.
*Send a follow-up email to customers who click on the registration link in the invitation email, but do not complete registration.
Which skill is needed to build an efficient solution?

  • A. CSS
  • B. SQL
  • C. AMPscript
  • D. HTML

Answer: C


NEW QUESTION # 84
......

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