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C_C4H225_11 Exam Certification Details:

Exam:80 questions
Cut Score:71%
Sample Questions: SAP C_C4H225_11 Exam Sample Question

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SAP C_C4H225_11 Certification Exam Topics:

Topic AreasTopic Details, Courses, Books
Product Overview 8% - 12%

Explain how the Strategic Dashboard helps measure the impact of marketing campaigns, how to categorize the customer base based on value, what Tactics are used for. Explain the basics of  contact segmentation, what channels are availabe for marketing users. What kind of ecommerce integrations are available? What are product recommendations for? What are the ways to measure results? Trend reporting, bounce management, allowlists, User management.

Data Integrations Advanced > 12%

Explain SAP Emarsys Customer Engagement API, platform integrations, product data integration, sales data onboarding.

Account Creation and Settings > 12%

Describe DNS settings, SSL certificates, Email channel setup and compliance, account security settings

Campaign Management > 12%

Explain VCE, ESL, CRM ads, Mobile Engage push and In app, Automations (AC and Interactions) Open Time content, Web Channel, Predict, SMS.

Analytics and Insights 8% - 12%

Describe Analytics and Revenue Analitics, Channel Analytics.

SAP Certified Technology Associate - SAP Emarsys Customer Engagement Implementation Sample Questions (Q29-Q34):

You receive a call from the marketing team saying they need to make a decision about a campaign to collect new contacts with an SAP Emarsys Customer Engagement form. Is it possible to check the number of new contacts who signed up via an active SAP Emarsys Customer Engagement registration form?

  • A. Yes, under the Shopify Customer Registration event in a Tactic.
  • B. Yes, under Management > Forms Settings.
  • C. No, the Registrations report is not shown in real time.
  • D. Yes, under Analytics > Registrations > Per Contact Source.

Answer: D

You are tasked with setting up a new product feed for SAP Emarsys Customer Engagement. What rules should you follow to ensure the feed is accepted? Note: There are 2 correct answers to this question.

  • A. Include the field names in the first row.
  • B. Use ASCII encoding.
  • C. Use a pipe to separate fields.
  • D. Leave fields empty when they do not have a value.

Answer: A,D

Where can you check the average purchase details of a contact? Note: There are 2 correct answers to this question.

  • A. Search > Search by email address > Edit Contact > Unified Customer Profile
  • B. Analytics > Customer Lifecycle > Customer Lifecycle
  • C. Contacts > Segments > Edit Segment > Display Contacts > Edit Contact > Unified Customer Profile
  • D. Content > Predict Dashboard > Data Sources > Live Validator

Answer: B

You want to create a new Lookalike Audience for Facebook in CRM Ads, but a status error message appears saying "Too few contacts". How is this possible? Note: There are 2 correct answers to this question.

  • A. The network audience was created but the transfer of the contacts failed.
  • B. The audience is updated on a daily basis only.
  • C. The audience was archived.
  • D. The network audience was created but there are not enough contacts.

Answer: B,D

You want to filter all contacts who made their last purchase on Black Friday. Which filter is correct?

  • A. Days since last purchase
  • B. Days since last engagement
  • C. Spent in the last 24 months
  • D. Order(s) made X days ago

Answer: A


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