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SAP C_C4H225_12 Exam Syllabus Topics:

TopicDetails
Topic 1
  • Identify the various ways to measure results
  • how to categorize the customer base based on value
Topic 2
  • Articulate the use and apply understanding of this use to trend reporting, bounce management, allowlists, and user management
Topic 3
  • Email channel setup and compliance, and account security settings in order to apply these concepts in implementation
  • Automations (AC and Interactions) Open Time Content
Topic 4
  • Define concepts related to Contact management, Smart Insight, Web Extend, Relational Data, SI onboarding, Magento onboarding
  • Articulate the kinds of ecommerce integrations available
Topic 5
  • Identify the basics of contact segmentation and what channels are available for marketing users
  • Execute functions related to VCE, ESL, CRM Ads, Mobile Engage Push and In-app

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SAP Certified Technology Associate - SAP Emarsys Customer Engagement Implementation Sample Questions (Q20-Q25):

NEW QUESTION # 20
You want to update your contact database. Which of the following options are recommended when it comes to uniquely identifying contacts?

  • A. Use email address.
  • B. Use an external ID.
  • C. Use an SAP Emarsys Customer Engagement internal ID.
  • D. Use date of birth.
  • E. Use first name and last name.

Answer: A,B,C


NEW QUESTION # 21
How can a new API user be set up?

  • A. An account owner can create an API user in Management > Predict Data Sources.
  • B. An account owner can create an API user in Management > User Management.
  • C. A system operator can use an API endpoint to generate a new user.
  • D. An account owner can create an API user in Management > Security Settings.

Answer: D


NEW QUESTION # 22
Which two of the following answer are valid methods to track revenue?

  • A. First Touch > Attribution window 366 days > Touchpoint email open
  • B. First Touch > Attribution window 7 days > Touchpoint Web Channel click
  • C. Last Touch > Attribution window 9 days > Touchpoint email click
  • D. First Touch > Attribution window 365 days > Touchpoint push open

Answer: C,D


NEW QUESTION # 23
You want to create a segment of low spenders for a lifecycle program. Where can you see a visual breakdown of buyer status and create the segment?

  • A. Contacts > Combined Segments
  • B. Management > Smart Insight Settings
  • C. Analytics > Customer Lifecycle
  • D. Analytics > Revenue Analytics

Answer: B


NEW QUESTION # 24
You are setting up a new API call to add a new contact that has opted in, and you want to ensure the system opt-in field is set correctly. What value must you use?

  • A. "31" : "True"
  • B. "1" : "True"
  • C. "1" : "1"
  • D. "31" : "1"

Answer: A


NEW QUESTION # 25
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