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Salesforce Preparing for your Salesforce Certified Marketing Cloud Consultant Exam Sample Questions (Q91-Q96):

NEW QUESTION # 91
Northern Trail Outfitters wants to its emails to be redirected to Marketing Cloud server* for processing.
Which configuration setting should the consultant recommend'

  • A. Sender Authentication Package
  • B. Custom Delivery Profiles
  • C. Reply Mail Management
  • D. Private Domains

Answer: A


NEW QUESTION # 92
Northern Trail Outfitters wants to build an abandoned cart journey which includes a Decision Split that evaluates if a customer has made a purchase after they enter the journey. Customer data is stored in a master data extension ans purchase data is stored in a second data extension.
Which two steps should they include to accomplish this journey?

  • A. Use Data Designer in Contact Builder to relate the two data extensions.
  • B. Utilize Entry Data on a Decision Split within Journey Builder.
  • C. Configure activities within Automation Studio to update the purchase data.
  • D. Create a Data Relationship in Email Studio to relate the two data extensions.

Answer: B,D


NEW QUESTION # 93
A customer wants to create a mobile app that requires users to log in or register before accessing their dat
a. Their source of truth Is Sales Cloud which Is connected to Marketing Cloud. Users who log In with existing credentials will have their device associated with their ContactKey. Users who register with the mobile app will not have their devices associated with a ContactKey for up to 24 hours.
What consideration should a consultant provide to the customer?

  • A. Existing users will create additional Contacts in Marketing Cloud.
  • B. Newly registered users will create additional Contacts in Marketing Cloud.
  • C. All mobile app users will create additional Contacts in Marketing Cloud.
  • D. User device data is unavailable in Contact Builder for up to 48 hours.

Answer: B


NEW QUESTION # 94
The customer has the following requirements for storing engagement data in their data warehouse:
* All email open and click activity must be pulled daily from MC
* Output files must meet the specific requirements for the data warehouse
* All the activity must be provided via FTP in one file.
Which automation workflow meets the customer requirements?

  • A. Report activity that generates recent send summary report -> Report delivered directly to FTP
  • B. Extract activity of tracking extracts that combines data into required file -> Transfer activity
  • C. Query activity to pull data view information -> Extract activity of data extension -> Transfer activity
  • D. Extract activity of data view tables -> Query activity to create the required file -> Transfer activity

Answer: B


NEW QUESTION # 95
Northern Trail Outfitters (NTO) send emails from Content Builder and Journey Builder. When subscribers reply to an email, NTO would like to send an auto-reply message using a pre-defined HTML email that explains email replies are unmonitored and they should call NTO for any inquiries.
How could these auto-reply messages be enabled?

  • A. From the Reply Mail Management settings page, choose the 'Create Custom Response' option under 'Automated Response Email for Remaining Replies' section and select the HTML email from the 'define email' link.
  • B. Open Admin > Account Setting page in Email Studio and in the 'Auto Reply Email' section, select 'Custom' and paste the HTML email code into the text area field.
  • C. Create a Triggered Send and on the Reply Mail Management settings page, choose the 'Create Custom Response' option under 'Automated Response Email for Remaining Replies' section, then select the Triggered Send email.
  • D. Create a Triggered Send and from a Sender Profile properties page, enable 'Custom Reply Mail Management Settings', 'Use Auto Reply' and 'Reply using triggered send' options, then select the Triggered Send email.

Answer: A


NEW QUESTION # 96
......

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