Since the 1800s,  Sticker marketing is the most convenient and cost-effective way to market any product or brand logo. An attractive promotional custom sticker has always helped a brand in getting good business and spread awareness among customers. As it is cost-effective and more creative many small businesses divert on sticker marketing to get a good customer conversion. 

There are Small businesses that create their brand logo and stickers according to their demographics which is said to be a smart marketing technique. Businesses consider age and location to be the main criteria in sticker promotion. There are times when a dull sticker and confusing message on the sticker can devalue your product or brand. But it is not always the case, businesses have to be smart and creative while creating their advertisement sticker.

Many companies around display their brand logo in the form of stickers on the car windshield as it grabs public attention. Public transport like Buses, trains, bikes, ships, airplanes have always been the best source in sticker marketing. 

Mostly these stickers become eye-catchy during traffic when people are not left with options other than looking around. That is the time when people start observing your brand sticker. Even if there is something written in small fonts there are 80% chances that people will read it.  Brands and small businesses stick flyers inside and outside the buses and trains to create awareness. Nowadays there are animated online stickers available which are becoming more popular among youngsters. 

Stickers and labels can be used in various ways: 

  • Funny Stickers attract lots of customers and there are chances that people may start talking about the sticker with their friends and family.
  • Promotional strikers come in different shapes and sizes that can be used on water bottles, windows, laptops, phones, and almost everywhere in public areas for promotion of the brand.
  • Many brands print attractive or eye-catching line on stickers that can grab people’s attention and many times word of mouth help these attractive lines to spread awareness across people. The study says that word of mouth is 90% effective as people have more trust in word-of-mouth recommendations.
  • Things like contact details, price, and product details can be placed on stickers to provide information to the customer.

Read More: Guerrilla Marketing Series: Promotional Stickers Marketing Strategies And Example

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