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NEW QUESTION 39
An analytics team wants to get real-time updates on transactional email metrics, specifically Sent and NotSent, to ensure they are fulfilling a legal object due to the nature of their messages.
What method should be suggested in this scenario?

• A. Data Retrieves on the Send Object
• B. Data View Export with every send
• C. Platform Events API
• D. Event Notification Service

Answer: D

NEW QUESTION 40
NTO wants to import files at certain standard times, but occasionally a file will be dropped on a Friday if the 30th of the month falls on a weekend.
What is the flow?

• A. A user-initiated message to send an email to customers who made a purchase daily.
• B. Triggered Import - user initiated send (not scheduled).
• C. A scheduled automation to send emails to customers who made a purchase daily.

Answer: B

Explanation:
If a question is related to automation and it mentions that a file will be available in the FTP always at a specific time, your answer will be an option with a scheduled automation. Scheduled automations are used when you know the time a file is pushed into FTP and it always runs at a scheduled time. If a question is related to automation and there is an uncertainty when the file will be pushed to FTP (ex; a day before last working day / if a date falls on a weekend, it will be available on last Friday etc.), your answer will be an option with a Triggered Automation. Triggered Automations are fired as soon as a file hits a specific location within FTP. Transfer activity is involved when file in encrypted.

NEW QUESTION 41
A marketer at Northern Trail Outfitters (NTO) wants to send important updates to customers about products they have previously purchased. The marketer has little experience with coding. Also, the information is spread across multiple data extensions and is imported nightly from NTO's e-commerce platform - Contacts, Orders, Order Items, and Products.
Which design should a consultant recommend for segmentation?

• A. Establish data relationships and create Data Filters for the marketer to modify.
• B. Combine the data outside of Marketing Cloud and upload it into a Sendable Data Extension.
• C. Link the data extensions in an Attribute Group.
• D. Create SQL Query Activities for the marketer to modify.

Answer: A

NEW QUESTION 42
A financial services customer wants to send email to customers who log in for the first on a new IP. This message should be deployed as fast as possible due to its sensitive content. The message contain information related to the login IP.
What should a consultant recommend to deploy the email?

• A. Use a User-Initiated Emails Interaction.
• B. Inject the subscriber into a Journey.
• C. Execute a Triggered Emails Interaction.
• D. Use the Transactional Messaging API.

Answer: D

NEW QUESTION 43
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