Since the inception of social media marketing, the corporate world has evolved dramatically. Nowadays, most people will use Facebook (now rebranded as Meta) as their primary advertising channel rather than traditional ones. Because of its large user base, Meta Ads is a go-to platform for marketing a small-to-medium firm (SME) or a conglomerate. After all, how could you possibly miss the point when you’re advertising on a platform with millions of users active at any given time? As experts in pay-per-click (PPC) administration, we would argue that this is not entirely correct; a problem that our meta ads checklist can assist you in resolving.

So, why aren’t your ads performing that well?

According to a recent Databox poll on the condition of Meta Ads, more than 40% of small businesses say that ad performance on the platform was identical to, or worse than, the previous year.

While determining what is causing the reduction in Meta Ad performance,

  1. Audience saturation. Because the algorithm tends to push your content to your most-engaged followers, your advertising is not reaching a new set of people.
  1. Ads need to be updated. Advertisements do not last forever. Make sure your PPC management team is on top of changing your ads to keep them fresh and performing well.
  1. Tougher competition for bids. The growing presence of businesses advertising to the same audience as you are making bidding for ad positions more difficult and expensive.
  1. Ad fatigue. Your audience is clearly bored of seeing advertising in their feed, and they are suffering from ‘banner blindness,’ as well as opting out of ad trackers.
  1. Facebook algorithm. Because of how Facebook prioritises content in the feed to emphasise content that your users consistently engage with, the reach for branded content has been dramatically decreasing since 2015.

Meta ads checklist optimization checklist for 2023

Taking into account Apple’s different upgrades, this detailed guide will assist you in setting up your Facebook Ads.

1. Set up Meta Pixel to track your ads effectively.

Meta Pixel is an analytics technology that allows you to track visits to your site through Facebook ads and optimised ads. It’s a simple piece of code that you enter into your website to provide you with information that you can use to effectively direct your advertising efforts.

It will require access to your website’s backend and some coding knowledge to instal. To make tracking easy for you, add it in before you begin your ad campaign.

It is critical that your target audience sees your content in order to help enhance your Facebook Ads conversion rate. Using Pixel, you may come closer to your market goals by optimising Facebook conversions like transactions and sign-ups.

However, in the case of iOS15, users can disable pixel tracking, which will prevent them from tracking their emails and creating a profile. However, this is only effective if the user disables pixel tracking. If not, you will still be able to track the advertising and create a user profile.

2. Choose the right marketing objectives.

Meta’s Advertisements Manager, like any social media advertising network, is built with the campaign aim in mind. Before you begin, Ads Manager will encourage you to select an objective for your campaign.

There are 11 common objectives from which to choose a goal. The list includes suggestions for anything from enhancing brand recognition to increasing app instals and online store visits.

By selecting one of these aims, you give Meta a better idea of what you want to do so that they can show you the most appropriate ad options.

3. Use multiple Meta Ad formats.

Facebook’s business channel has evolved to become more advanced, providing marketers with more chances to acquire new customers and re-target former site users. With so many options, it can be difficult for marketers to choose which form of Facebook ad is best for each specific aim of the campaign.

4. Optimize for placements and delivery.

How do you want your Facebook ads to be seen by your target audience? Do you want them to appear in your audience’s newsfeed, Messenger, mobile, or desktop platforms? When is the most effective time of day? Optimization is a critical component of any meta ads checklist.


5. Bid and budget optimization.

What percentage of your budget does Facebook spend? They offer auction features such as bidding, making bids, and setting budget limitations. These suggestions should always be included in your strategy when considering how to construct a Facebook ad campaign, especially if you want to run optimised advertising for the greatest possible outcomes.

Each campaign has a distinct goal. There will be different ad sets for each ad campaign, each with its own budget and timetable. Each ad package may have many ads made up of images, text, or videos, each with its own targeting and budget. Instead of manually setting it, Facebook will optimise your campaign budget and allocate it to where your ad works best.

6. Analyze your data

After you place your first Facebook ad, you will be tempted to check your results every five seconds. Don’t.

Raising and starting conversions for your campaign takes time. So, if you go over your results too quickly, you may be tempted to cancel your ad, and you will never obtain the results you want.

Instead, give the campaign at least 48 hours to run. You will next contact your Sales Manager and request that your ad account is activated.

Furthermore, predictive analytics can play a significant part in data breakdown. Analytics employs a variety of techniques such as data analysis, analytics, modelling, computer learning, and artificial intelligence. Using the data it gathers, it will estimate the future consequences of ad campaigns.

4 Organic Strategies that can help your Ads

With the restrictions imposed by iOS 15, it’s no surprise that individuals are seeking for inventive strategies to work around these constraints. Fortunately, there are other marketing tactics that can still help you increase conversions. We’ve created a list to help you.

Earned media/PR. 

Press stories and earned media can not only help you create trust, but they can also help you reach a bigger audience by utilising their existing audiences. Influencers and bloggers fall into this category since they can share your company with their audience, earning you a potentially massive endorsement.

Content marketing. 

You may generate new leads by generating content that is relevant and intriguing to your target audience and capturing their interest and gaining trust. It can also help you enhance your close ratio by assisting you in the development of your brand. Because great content is frequently published and linked to, putting it on your website can help you increase your domain authority.

Social media optimization. 

Having your own social channels not only allows you to control your message and freely publish updates, but it also allows you to establish a community around your brand, company, and product. Because many people use social media to decide whether they can trust a brand or company or to read reviews, having a presence can actually increase conversion rates.

Partner marketing. 

Partnering with another firm or organisation that has a similar target audience can assist you both enhance your reach and marketing abilities if you combine your resources to build your brands. Offering free things and services is a good place to start.


With this advice, you can quickly launch your Facebook advertising campaign. Having trouble obtaining results from your Facebook ads? Please contact us. We are the best social media optimization company in Pune! We are delighted to assist you.