Birmingham social media company, MacMedia, uses social media marketing to help companies reach new customers, build better relationships, and send new traffic to their website.

Why Should My Business Do Social Media Marketing?

  1. Targeted Traffic Campaigns

There is no better data than social media audience data. The ability to reach your targeted audience directly has never been more available. Not only can you brand your business, but you can improve your website’s SEO and social media footprint at the same time.

Social media results are often immediate compared other forms of website marketing.

  1. Authentic Customer Relationships

In past days, you relied on print and ad agencies to communicate with your customers. Today, businesses have the opportunity to speak directly with the customer. This provides so many new opportunities to solve customer service issues or advertise a new product.

This is your opportunity to create real, long-term relationships with your customers to increase trust in your brand and have customers share your business and pass referrals to grow your business. Trusting relationships with your customers on social media empowers your business.

  1. Improve Your SEO

Does your website have a blog or write content about your expertise? Social media marketing is your opportunity to share your content with your customers directly. Your customers can tag and re-tag friends in your content helping your website’s SEO performance by creating backlinks.

Building domain authority of your website by creating backlinks on social media will be extremely effective long-term for returning results in your website’s SEO performance.

  1. Cost Effective Social Media Advertising

Facebook video and pay-per-click advertising services are often times the most cost-effective return on your investment. The average cost per action (CPA) for Facebook ads across all industries is $18.68. Google Ads come at a higher cost than Facebook.

The average CPA in AdWords across all industries is $48.96 for search and $75.51 for display. Depending on your industry and customer’s buying intent, it is hard to argue against Facebook’s social media advertising campaigns.

  1. Relevancy

Customer visibility should be often. Being on social media puts you in front of your customers daily. What if you had the opportunity to talk to the majority of customers face-to-face every single day, wouldn’t you do it? This is why social media is extremely important to your overall website marketing strategy and also your sales and branding plans.

A key is being in the forefront of customers minds when they go to make a referral. A corny joke we often share: All visibility is good visibility. SEO Web Design

Our Final Thoughts

Having your business on social sites is a must and it should be a priority in your website marketing strategy. It is your direct line to your customer benefitting customer service, brand, visibility, engagement, relevancy, and improves your SEO performance. All social media users are looking for your business to be active on platforms.