The global sports and energy drinks market size reached US$ 98 Billion in 2021. Looking forward, IMARC Group expects the market to reach US$ 149.8 Billion by 2027, exhibiting a growth rate (CAGR) of 7.27% during 2022-2027.

Covid-19 Impact:

We are regularly tracking the direct effect of COVID-19 on the market, along with the indirect influence of associated industries. These observations will be integrated into the report.

Sports drinks serve as an alternative to plain water and help to keep the body hydrated while performing physical activities. They consist of water, carbohydrates, electrolytes, proteins, herbs and vitamins that ensure higher energy levels. On the other hand, energy drinks comprise stimulants, such as caffeine, that increase energy, and enhance mental alertness and physical performance. Sports and energy drinks are gaining popularity, especially among athletes and the young population, as these drinks aid in replenishing electrolytes and carbohydrates lost during sweating.

Market Trends:

Sports and energy drinks offer various advantages, such as improving concentration, reducing fatigue, providing energy, and enhancing athletic performance. Owing to this, there has been a considerable rise in the demand for these drinks amongst athletes. Besides this, consumers nowadays are more inclined towards these drinks as compared to aerated drinks due to the changing tastes and preferences, and rising health conscious.

In line with this, manufacturers are developing products using natural ingredients and fortifying them with minerals, vitamins, and whey and soy proteins to improve their quality. Moreover, in order to increase their profitability and expand their product range, manufacturers are also introducing new flavors such as blueberry acai, strawberry limeade, passion fruit, white grape and pomegranate.

Key Market Segmentation:

IMARC Group provides an analysis of the key trends in each sub-segment of the global sports and energy drinks market report, along with forecasts at the global and regional level from 2022-2027. Our report has categorized the market based on product type, packaging type, type, distribution channel and target consumer.

Sports Drinks Market

• Breakup by Product Type:
  • Isotonic
  • Hypertonic
  • Hypotonic
     

Isotonic drinks presently hold the largest market share as they offer carbohydrates and help quickly replace the fluids lost during high-intensity interval training sessions (HIIT).

• Breakup by Packaging Type:
  • Bottle (Pet/Glass)
  • Can
  • Others 
     

Bottles are the most preferred form of packaging material as they help maintain the internal temperature of the packed products and prevent spoilage.

• Breakup by Distribution Channel:
  • Supermarkets and Hypermarkets
  • Convenience Stores
  • Online
  • Others
     

Supermarkets and hypermarkets currently account for the largest market share as they offer a wide range of products with easy accessibility.

• Breakup by Region:
  • North America
  • Europe
  • Asia Pacific
  • Middle East and Africa
  • Latin America 
     

North America exhibits a clear dominance in the market due to the rapidly increasing number of people participating in fitness activities across the region.

Energy Drinks Market

• Breakup by Product:
  • Alcoholic
  • Non-Alcoholic
     

Non-alcoholic drinks currently hold the majority of the market share.

• Breakup by Type:
  • Non-Organic
  • Organic 
     

Non-organic energy drinks currently represent the leading category.

• Breakup by Packaging Type:
  • Bottle (Pet/Glass)
  • Can
  • Others 
     

Bottles (PET/glass) currently hold the largest market share.

• Breakup by Distribution Channel:
  • Supermarkets and Hypermarkets
  • Convenience Stores
  • Online
  • Others 
     

Supermarkets and hypermarkets currently represent the largest distribution channel accounting for the majority of the market share.

• Breakup by Target Consumer:
  • Teenagers
  • Adults
  • Geriatric Population 
     

Adults currently account for the majority of the market share.

• Breakup by Region:
  • North America
  • Europe
  • Asia Pacific
  • Middle East and Africa
  • Latin America 
     

North America currently dominates the global market accounting for the largest market share.

Competitive Landscape:

The competitive landscape of the industry has also been examined with some of the key players being Abbott Nutrition Co., AJE Group, Britvic PLC, Champion Nutrition Inc., D’Angelo, Extreme Drinks Co., Fraser Neave Holdings BHD, GlaxoSmithKline Plc, Red Bull, Rockstar, Inc., Coca-Cola, PepsiCo, Arizona Beverage Company, National Beverage Corp, Dr. Pepper Snapple Group, Living Essentials, Cloud 9 and Vitale Beverages Pvt Ltd.

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