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NEW QUESTION 34
A customer has several values that need to be used in the body of an email send:
* The data would be stored in a reference data extension, related on SubscriberKey.
* There may be one or more records for each subscriber.
* The audience is generally over 1 million subscribers.
* The content is time sensitive and should be sent as quickly as possible.
* The customer is not using "catch and release" sending.
* The reference data extension contains 25 columns.
Which method should be used?

• A. AMPscript a single Lookup Function
• B. Dynamic content via the Dynamic Content Wizard
• C. Server Side Javascript a single LookupOrderedRows Function
• D. AMPscript a single LookupOrderedRows Function

Answer: D

NEW QUESTION 35
A bank wants to send out a series of emails to new customers that open a checking or savings account. The emails will be used to educate and inform customers regarding their current account and other bank offerings
* Data for the campaign will be in two data extensions: Customer and New Accounts
* The Customer data extension is currently used for multiple campaigns and is updated at 1:00 a.m.
* The New Accounts data is encrypted and will be placed on the FTP at 10:00 p.m.
Which automated workflow meets the customer's requirements?

• A. A scheduled automation that starts at 2:00 a.m. that executes File Transfer Activity, Import Activity, Query Activity, Wait Activity, and Send Email Activity.
• B. A triggered automation that executes File Transfer Activity, Import Activity, Query Activity, Wait Activity, and Send Email Activity.
• C. A scheduled automation that starts at 12:00 a.m. and executes a File Transfer Activity, Import Activity, Query Activities, Wait Activity, and Send Email Activity.
• D. A scheduled automation that starts at 2:00 a.m. that executes Data Extract Activity, Import Activity, Query Activity, Wait Activity, and Send Email Activity.

Answer: A

NEW QUESTION 36
A customer wants to create a journey in Journey Builder with the goal of making users activate their accounts within 72 hours of registration.
* New account registrations are stored in a data extension via an API call with a Boolean field indicating whether the subscriber has activated their account.
* The journey should send activation reminder emails 24 hours and 48 hours after creating an account.
Which sequence of activities should be used for the customer's journey?

• A. Decision Split >24 hour Wait > Send Email > Decision Split > 48 hour Wait > Send Email
• B. Decision Split >24 hour Wait > Send Email > Decision Split > 24 hour Wait > Send Email
• C. 24 hour Wait > Decision Split > Send Email > 48 hour Wait > Decision Split > Send Email
• D. 24 hour Wait > Decision Split > Send Email > 24 hour Wait > Decision Split > Send Email

Answer: D

NEW QUESTION 37
Northern Trail Outfitters (NTO) is creating a birthday journey and one of the requirements is to divert anyone who has redeemed the promotional code before reminder emails are sent on the 15th and 20th of each month. Their transactional information, which includes redeemed promo codes, Is housed in a separate data extension than the one used for Journey injection. NTO needs to use an attribute to attribute comparison on the customer number field in the Journey source and transaction data extensions.
Which activity would they use to accomplish this?

• A. Einstein Split Activity
• B. Decision Split Activity using only Journey Data
• C. Decision Split Activity using both Contact and Journey Data
• D. Decision Split Activity using only Contact Data

Answer: C

NEW QUESTION 38
A customer wants to display asubscriber's first name and the date of send in its monthly newsletter. Subscriber first name data is stored in a data extension that will not be used in the send definition.
Which option should be in this scenario?

• A. Personalization strings
• B. SQL Query
• C. Guide Template Language
• D. AMPscript

Answer: D

NEW QUESTION 39
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