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NEW QUESTION 47
What are the different type of forms you can currently purchase ads on Facebook?
Choose only ONE best answer.

  • A. Ad Auction, Insertion Orders, and Facebook Marketing Partners.
  • B. Facebook Auction and Facebook Marketing Partners.
  • C. Power Editor, Ad Auction, and Marketing Partners.
  • D. Facebook Marketing Partners and Ad Auction.
  • E. Facebook Marketing Partners and Insertion Orders.

Answer: A

Explanation:
Explanation
There are basically three options for buying ads on Facebook:
* Facebook Marketing Partners: Formerly called PMD's are Facebook partners that help you launch campaigns outside of the Facebook interface.
* Insertion Orders (IO): This option is done directly through a Facebook Sales Representative. Usually, you will go through an IO for reach and frequency.
* Ad Auction: The most common way to purchase ads on Facebook. When you launch ads through the Ads Manager, you are utilizing the ad auction option.
Ads Manager are tools you utilize through the Ad Auction.

 

NEW QUESTION 48
What is the main difference between brand marketing and direct response marketing within Facebook?
Select all that apply.
Choose only ONE best answer.

  • A. With brand marketing, Facebook tries to maximize conversions.
  • B. With direct marketing, Facebook tries to minimize website conversions.
  • C. Brand marketing is for top of the funnel marketing.
  • D. Direct Response is for top of the funnel marketing.
  • E. With direct marketing, Facebook tries to maximize mobile app installs.
  • F. With brand marketing, Facebook tries to maximize impressions, reach and frequency.

Answer: C

Explanation:
Explanation
Brand marketing is geared towards top of the funnel marketing. In other words, cold audiences or new markets that have not interacted with a brand or product.
Marketers are looking to optimize scalability and reach. They are NOT optimizing for specific conversions; only reach, frequency and budget.
Direct Response marketing is geared towards the bottom of the funnel marketing. In other words, warm audiences or users who have interacted with your website, Fan Page or mobile app.
Marketers are looking to optimize for specific results: online sale, lead acquisition, and so on.

 

NEW QUESTION 49
You've set up campaigns for an alcoholic beverage that wants to target college students in Sweden, US and Nicaragua. You've set up an ad set with the following audience characteristics:
People interested in music and party
Age range 18-26 years old
Countries: US, Sweden and Nicaragua
You've been running the campaign for 3 days but are not getting enough reach.
How do you fix this problem?
Choose only ONE best answer.

  • A. You need to expand your audience to people older than 26 years old.
  • B. You should invest more money and increase your budget.
  • C. You need to split the ad sets into different campaigns.
  • D. Each country should have its own audience and ad set.
  • E. You should change the interests in the audience completely.

Answer: D

Explanation:
Explanation
https://www.facebook.com/policies/ads/
Targeting Requirements
If you choose to run ads that promote or reference alcohol you must make sure to follow local laws and target your ads appropriately, including targeting your ads to 18 years or older in all permitted countries except the following:
India
25 years or older in Chandigarh, Delhi, Haryana, Maharashtra, or Punjab.
21 years or older in Andhra Pradesh, Arunachal Pradesh, Assam, Chhattisgarh, Dadra and Nagar Haveli, Dama and Diu, Goa, Jammu and Kashmir, Jharkhand, Kerala, Madhya Pradesh, Meghalaya, Odisha, Tamil Nadu, Telengana, Tripura, Uttar Pradesh, Uttarakhand, or West Bengal.
18 years or older in Andaman and Nicobar Islands, Himachal Pradesh, Karnataka, Mizoram, Puducherry, Rajasthan and Sikkim.
Alcohol is prohibited in Bihar, Gujarat, Lakshadweep, Manipur and Nagaland.
Other Countries
20 years or older in Japan, Iceland, Thailand and Paraguay
21 years or older in Cameroon, Micronesia, Palau, Solomon Islands, Sri Lanka and the US
19 years or older in Canada, Korea and Nicaragua.
25 years or older in Sweden

 

NEW QUESTION 50
You have been running an offer for the past 30 days with a CTR of 5.6%; however, after 45 days, the frequency has increased to 4.36 and results have dropped dramatically.
Your conversion cost has increased by 34% in the past week.
What efforts do you make to change results?
Select all that apply.
Choose ALL answers that apply.

  • A. Change the audience to a new one.
  • B. Change the bid from automatic to manual.
  • C. Refresh the image or video you are using to a new one.
  • D. Change the placement of the ads.

Answer: A,C

Explanation:
Explanation
Whenever you want to maximize brand awareness with multiple messages, you should use reach and frequency as the bidding type.
Keep in mind that you can program sequential content or ads within Facebook's auction. So every time you see
"sequential messages," the answer is most likely reach and frequency with sequential messaging.
For brand awareness campaigns, you should also include Facebook as placement due to its high reach.

 

NEW QUESTION 51
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