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NEW QUESTION 36
What functionality is contained in Journey Builder that does NOT exist in Automation Studio?

• A. The option to convert a qualified Lead to a Contact.
• B. The ability to send an email to a Salesforce audience.
• C. Native execution of a Server-side JavaScript activity.
• D. Flexibility to wait based on duration or a specific time.

Answer: A

NEW QUESTION 37
Northern Trail Outfitters (NTO) is launching a new subsidiary brand, Cloud Kicks, within the next six months. Cloud Kicks anticipates sending approximately 50,000 emails per month from a child business unit. NTO will execute a large campaign announcing and associating itself with Cloud Kicks as part of the brand kickoff and is comfortable sharing digital properties with them. Cloud Kicks wants to utilize a custom sending domain, but deliverability is a primary concern.
What approach should be recommended?

• A. A Private Domain should be applied to the parent business unit.
• B. A Private Domain should be applied to the child business unit.
• C. A Sender Authentication Package should be used for CloudKicks.
• D. A new Sender Authentication Package should be used for NTO.

Answer: B

NEW QUESTION 38
A retail company does business in both the United States and Canad
a. They have a loyalty program in which a customer can enroll. The company will provide a pre-segmented customer file, per campaign, which has a "Version" data field indicating the type of email the customer is to receive.
Which two questions should be asked to determine a data/segmentation strategy?
Choose 2 answers

• A. Is the purpose of these emails for acquisition or retention or transactional?
• B. Will a lookup table is needed for a dynamic From Name?
• C. Will customers be able to sign up for the loyalty program at the store?
• D. Will "Version" values/meanings change, precluding reusable AMPscript?

Answer: A,B

NEW QUESTION 39
Northern Trail Outfitters maintains their primary customer identity in their ERP system but managers their customer service via Service Cloud. Customer data is updated in real-time based on changes in the ERP, and the ERP customer ID serves as the Customer Key. They want to leverage Synchronized Data Extensions to import data about cases from Service Cloud every 15 minutes.
What consideration should be made before implementing this solution?

• A. The number of contacts added to the instance will be approximately twice as large by using this integration pattern.
• B. Moving to use the email address as the contact key would simplify the integration since it is common to both systems.
• C. They will have to migrate to use Service Cloud IDs, such as the Contact ID, as the contact key instead of ERP IDs.
• D. Marketing Cloud will deduplicate customers based on their email address, meaning some customers may be overwritten or not receive email.

Answer: C

NEW QUESTION 40
Northern Trail Outfitters received a complaint today from a customer who received an email after unsubscribing last week. Today's email was sent using Marketing Cloud Connect (MCC), though last week was sent when an external system dropped a file on the Marketing Cloud SFTP and triggered a User-Initiated Send through an automation.
What could be the reason the customer received the email through MCC?

• A. The previous send's user needed to have edit permissions in Salesforce,
• B. Email Opt Out is only updated if the send originates in Salesforce.
• C. The Email Opt Out field needs to be added to the Contact Page Layout.
• D. The previous send used Email Address as a Subscriber Key.

Answer: D

NEW QUESTION 41
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