You may wonder why you should invest in User Interface (UI) design, and how it can affect your conversion rates. Don’t worry! It isn’t as complicated as it sounds. A UI expert will do their best to make sure that your users find the right information quickly and easily, so they can move on to completing the desired action of purchasing your product or signing up for your email list.


5 Essential Tips to Create a Perfect UI


  1. A great user interface must be intuitive and easy to use. 
  2. The layout should be simple and organized. 
  3. The design should be clean and professional. 
  4. The colors should be complementary and not overwhelming. 
  5. The overall goal is to create a positive user experience that encourages conversions.


Know your audience


It's important to know who your target market is and what they're looking for in a product or service. What are their needs and wants? How can your business meet those needs? When you know your audience, you can create a user interface that appeals to them and makes it easy for them to find what they're looking for.


Have clear navigation


Your website’s navigation is one of the first things potential customers will notice, so it’s important to make sure it’s clear and easy to use. Good navigation should be intuitive and logical, and all the pages on your site should be easily accessible from the home page.


Don’t overwhelm users


You want to give users enough information so they can make a decision, but you don’t want to overwhelm them with too much text or too many options. Use whitespace and visual hierarchy to guide users through your site, and only include the most important information.


Use humor and storytelling


In order to make a great first impression, you need a UI that's not only user-friendly, but also visually appealing. One way to achieve this is by using humor and storytelling in your design. This will help capture the attention of your users and keep them engaged.


Have mobile-friendly design


In order for your website to be mobile-friendly, it needs to have a responsive design. This means that your website will resize itself to fit the screen of whatever device it is being viewed on. Having a mobile-friendly design is important because more and more people are using their phones and tablets to browse the internet. If your website is not mobile-friendly, you are likely losing out on potential customers.



In order to create a UI that will help increase conversion rates, it's important to work with a reputable design company that understands your business goals. At Pepper Square we have a team of experienced designers who can help you create an effective UI that meets the needs of your users. Contact us today to learn more about how we can help you improve your conversion rates.