The global Postnatal Supplement market was pegged at US$ 980 million in 2021 and is expected to expand at a CAGR of 7.65% from 2022 to 2030.

Postnatal depression approximately affects 10-15% of mothers. Also, it may have a detrimental effect on the cognitive and social well-being of infants, children, and spouses. This has raised awareness as well as demand for these products. Active steps are being taken by public and private institutions to increase awareness about postnatal health among women. This is anticipated to drive demand for the products during the forecast period. The guidelines also recommend check-ups and screening for maternal anxiety and depression, this is anticipated to drive demand for postnatal health supplements during the forecast period.

In addition, the increasing number of working women and rising awareness of nutritional supplements is positively impacting the growth of the market. Furthermore, the increased digitalization and easy availability of these products on the online channel is adding fuel to the growth. Moreover, increasing urbanization has caused people to spend on health supplements, which are expected to drive the market during the forecast period. Also, dietitians and nutritionists recommending postnatal supplements to avoid various nutritional deficiencies are expected to impel the market growth throughout the forecast period.

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Key Players:

  • Vitabiotics Ltd.
  • Abbott Nutrition (Abbott Laboratories)
  • Twinlab Corporation
  • Church & Dwight Co., Inc.
  • Matsun Nutrition, Inc.
  • Rainbow Light Nutritional Systems Inc.
  • Country Life LLC
  • Biotics Research Corporation
  • MegaFood Product
  • Biotics Research Corporation

Postnatal Supplement Market by Formulation

  • Capsules/Tablets
  • Soft Gels
  • Powder
  • Liquid

Postnatal Supplement Market by by Sales Channel

  • Pharmacy
  • Supermarkets/Hypermarkets
  • Online Retail

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