Martech Interview with Xun Wang on Technology Innovation


Businesses strive to make their presence in their target markets. In a Martech interview on technology innovation, Xum Wang shares light on Is there a technology that can support this effort? The rise of data technologies has enabled marketing software to be more efficient than ever. We are no longer constrained by only using small bits of data to gain insights.


Bloomreach’s road to MACH certification began 24 months ago and it’s given us the unique opportunity to evaluate each aspect of our technology — from newer products to ones that have been around for a while — through the lens of today’s commerce landscape. Think of it as an insurance policy for companies who want an extra layer of protection around technology innovation. With this certification, we’re showing existing and potential customers that our solutions are built to adapt as their business and technology needs evolve.


We believe marketing teams, customer experience and other tech buyers should always have a tech stack that drives the best results for your business and the best experience for your customers. Developing a meaningful relationship with your customers from start to finish requires the use of data and software tooling. When marketers personalize and direct the right message to the right customer at the right time, this creates a seamless customer journey that could mean the difference between a purchase and an abandoned cart.


About Xun Wang - Xun Wang is passionate about technology and engineering and has held several executive engineering leadership roles both at high-growth start-ups and at large-scale corporations. He is at his best helping engineering teams build innovations that lead to successful business outcomes. 


About Bloomreach - Bloomreach empowers brands to deliver customer experiences so personalized, they feel like magic. It offers a suite of products that drive true personalization and digital commerce growth. Bloomreach serves over 850 global brands including Albertsons, Bosch, Puma, FC Bayern München, and Marks & Spencer.


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