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NEW QUESTION 35
Northern Trail Outfitters (NTO) is launching a monthly newsletter for its subscribers to opt in to. NTO needs to ensure CAN-SPAM compliance.
In which two ways can they avoid emails being blocked or marked as spam? Choose 2 answers

• A. Include a physical mailing address of the company.
• B. Include a "Contact Us" link in the footer.
• C. Use a clear "From" name that is easily recognized.
• D. Use animated emojis in subject lines to draw the eye.

Answer: A,C

NEW QUESTION 36
A 15-person management team wants to review test emails built in Email Studio prior to live deployment based on content that is personalized for them, but is clearly noted as a test email. What is the safest, most effective way for a marketer to accomplish this task without compromising the email content?

• A. Find each individual with Subscriber Preview and Test Send to each individual Recipient.
• B. Create a Test data extension composed of the management team and Test Send to the Test data extension.
• C. Create a data extension composed of the management team, create a User-Initiated Send Definition, select the email, prepend "Test" to the Subject, select the data extension, and send the email.
• D. Create a list composed of the management team, prepend "Test" to the Subject, and use the Send Flow to send the email to the list.

Answer: D

NEW QUESTION 37
An account has Subscriber Key enabled, and will be providing a unique key for each subscriber from an external system. A marketer wants to create a data extension for sending email campaigns.
Which two steps should the marketer take when creating the data extension? (Choose two.)

• A. In Properties, check the "Is Sendable" option
• B. Set the Email address column as Primary Key
• C. Set the column with Subscriber Key as Primary Key
• D. Relate the Email Address to Subscriber Key

Answer: A,C

Explanation:
Explanation/Reference:

NEW QUESTION 38
Northern Trail Outfitters (NTO) has been sending email for about 10 years. A new marketing manager noticed NTO's deliverability continually decreased over the last year. NTO wants to grow its existing subscriber base and increase its ROI on email marketing by improving engagement with its subscribers.
Which three strategies will help improve NTO's email deliverability? (Choose three.)

• A. Purge old or inactive email addresses.
• B. Encourage subscribers to add the company's sending domain to their address books.
• C. Authenticate email sending to distinguish it from spammers.
• D. Purchase lists from companies that guarantee users have opted in.
• E. Ensure the spam complaint rate is between 1% and 3%.

Answer: A,B,C

Explanation:
Explanation/Reference:

NEW QUESTION 39
Northern Trail Outfitters (NTO) uses link aliases within the HTML versions of its emails to indicate where clicks occurred, even if the same URL is used multiple times within a send. A marketing employee has been asked to pull the email addresses of all customers who clicked on the link associated with "Main Banner Top" in NTO's most recent newsletter.
Where can the marketer most easily find this information?

• A. Tracking Overviewtab > Clicks
• B. Tracking Click Activity tab > Link View
• C. Tracking Click Activity tab > Email Overlay View
• D. Tracking Job Links tab > URL ID

Answer: C

NEW QUESTION 40
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