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The Cable Communications Policy Act of 1984 requires which activity?

  • A. Obtaining subscriber consent for disseminating any personal information necessary to render cable services
  • B. Notice to subscribers of any investigation involving unauthorized reception of cable services
  • C. Delivery of an annual notice detailing how subscriber information is to be used
  • D. Destruction of personal information a maximum of six months after it is no longer needed

Answer: B


What is the most likely reason that states have adopted their own data breach notification laws?

  • A. Many types of organizations are not currently subject to federal laws regarding breaches
  • B. Many states have unique types of businesses that require specific legislation
  • C. Many lawmakers believe that federal enforcement of current laws has not been effective
  • D. Many large businesses have intentionally breached the personal information of their customers

Answer: C


Under what circumstances might the "soft opt-in" rule apply in relation to direct marketing?

  • A. When an individual has not consented to the marketing.
  • B. Where an individual is given the ability to unsubscribe from marketing emails sent to him.
  • C. When an individual's details are obtained from their inquiries about buying a product.
  • D. Where an individual's details have been obtained from a bought-in marketing list.

Answer: C


Please use the following to answer the next question:
Brady is a computer programmer based in New Zealand who has been running his own business for two years.
Brady's business provides a low-cost suite of services to customers throughout the European Economic Area (EEA). The services are targeted towards new and aspiring small business owners. Brady's company, called Brady Box, provides web page design services, a Social Networking Service (SNS) and consulting services that help people manage their own online stores.
Unfortunately, Brady has been receiving some complaints. A customer named Anna recently uploaded her plans for a new product onto Brady Box's chat area, which is open to public viewing. Although she realized her mistake two weeks later and removed the document, Anna is holding Brady Box responsible for not noticing the error through regular monitoring of the website. Brady believes he should not be held liable.
Another customer, Felipe, was alarmed to discover that his personal information was transferred to a third- party contractor called Hermes Designs and worries that sensitive information regarding his business plans may be misused. Brady does not believe he violated European privacy rules. He provides a privacy notice to all of his customers explicitly stating that personal data may be transferred to specific third parties in fulfillment of a requested service. Felipe says he read the privacy notice but that it was long and complicated Brady continues to insist that Felipe has no need to be concerned, as he can personally vouch for the integrity of Hermes Designs. In fact, Hermes Designs has taken the initiative to create sample customized banner advertisements for customers like Felipe. Brady is happy to provide a link to the example banner ads, now posted on the Hermes Designs webpage. Hermes Designs plans on following up with direct marketing to these customers.
Brady was surprised when another customer, Serge, expressed his dismay that a quotation by him is being used within a graphic collage on Brady Box's home webpage. The quotation is attributed to Serge by first and last name. Brady, however, was not worried about any sort of litigation. He wrote back to Serge to let him know that he found the quotation within Brady Box's Social Networking Service (SNS), as Serge himself had posted the quotation. In his response, Brady did offer to remove the quotation as a courtesy.
Despite some customer complaints, Brady's business is flourishing. He even supplements his income through online behavioral advertising (OBA) via a third-party ad network with whom he has set clearly defined roles.
Brady is pleased that, although some customers are not explicitly aware of the OBA, the advertisements contain useful products and services.
Based on current trends in European privacy practices, which aspect of Brady Box' Online Behavioral Advertising (OBA) is most likely to be insufficient if the company becomes established in Europe?

  • A. The contract with the third-party advertising network.
  • B. The need to have the contents of the advertising approved.
  • C. The level of security within the website.
  • D. The lack of the option to opt in.

Answer: D


What important action should a health care provider take if the she wants to qualify for funds under the Health Information Technology for Economic and Clinical Health Act (HITECH)?

  • A. Bill the majority of patients electronically for their health care
  • B. Keep electronic updates about the Health Insurance Portability and Accountability Act
  • C. Make electronic health records (EHRs) part of regular care
  • D. Send health information and appointment reminders to patients electronically

Answer: C



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