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EA Scores Own Goal as FIFA 23 Heroes Pack Wipes Millions Of Money Off Virtual Market

A snafu with one of FIFA 23's Heroes Packs has become quite costly after a tradeable FIFA Ultimate Team Hero object was added to the virtual transfer market in the game at significantly reduced prices. Chaos ensued as players attempted to sell their possessions as their value plummeted, trying to recuperate losses since the market was flooded.

FUT Hero items are extremely scarce and therefore valuable. They are each associated with a athlete who's made a major contribution to the club or is a favorite of fans for any reason. Hero items Hero item is available for million of FUT coins in a single transaction on the virtual transfer market or by purchasing packs. There are a slim chance getting one.

Thus, when EA wrongly launched a pack that included a tradeable Hero item for the low price of 25,000 FUT, the market was hit by an influx of cheap Heroes leading to it to fall, and erase any value that was supposed to be attached to the most valuable items. The players who had held onto rare Heroes began selling them off as they saw prices plummeting, which served to throw more fuel into the fire. It's understandable given that rarer Hero items can fetch hundreds of dollars in real-world value for those who sell them through third-party platforms.

The mistake has been corrected the error has been rectified, and the pack was only running for around 25 minutes however, the damage has been caused. EA is yet to offer a response on the issue, and as the market has begun to rebound, the loss appears to be irreparable, and it is yet to be determined what EA will make to fix the issue.

Did you pick yourself up some bargains in this FIFA 23 FUT sale? How do you feel about EA's next move will be? Let us know in the comments below.

A mishap with one of FIFA 23's"Hero Packs" has become quite costly after a tradeable FIFA Ultimate Team Hero item was added to the game's virtual transfer market at a heavily reduced rate. Unrest ensued as players sought to sell their items since their value plunged, attempting to recoup some losses when the market became overwhelmed.

FUT Hero Items are very rare and thus valuable. Each is associated with a player who has made significant contributions to their team or is a fan favourite because of one reason or another. A Hero item is available for thousands of FUT 23 Coins buy in a single transaction in the market for virtual transfers or is available by buying packs, in which case there is a very slim chance of getting one.