Certainly! I want to give you the four tested website SEO performance boosts your agency should consider implementing to improve search engine rankings and drive more organic traffic. For any SEO agency in India or other countries, specific ways are to be followed, and these discovered elements of website performance you need to keep in mind. Although some SEO agencies are working on it seriously to show better results, some ignore it. Let's look at the factors.  

Mobile Optimization

Mobile optimization is crucial for SEO success with the increasing use of smartphones. Make sure your website is responsive and provides the best user experience on all devices. Google uses mobile-first indexing, meaning it primarily uses the mobile version of your site for ranking and indexing. Optimize page load times for mobile, use mobile-friendly design principles, and ensure that content is easily accessible and readable on smaller screens. It is one of the crucial elements that web development agencies and SEO companies should consider. 

High-Quality Content Creation

Content remains king in SEO. Focus on creating high-quality, valuable, and relevant content that addresses the needs and interests of your target audience. Do keyword research to identify relevant keywords and phrases, then incorporate them naturally into your content. 

Consider expanding your content strategy by using various content formats varieties, such as blog posts, videos, infographics, and podcasts. Whether it is developed by automation or humans, there are specific parameters that Google considers the content and shows in search engines. Therefore, ignoring it and uploading content that needs proper keywords and low-quality content can cause damage to the website. The SEO Industry must work on it without compromise at any stage to produce the best content by prolific writers. 

Technical SEO Audit and Optimization

Conduct a thorough technical SEO audit of your website to identify and fix any issues affecting its performance. This includes optimizing meta tags (titles and descriptions), improving site speed, setting broken links, ensuring proper site structure and hierarchy, and implementing schema markup to enhance search engine visibility. Regularly monitor and maintain your website's technical health. On and off, SEO companies in India must check it and make changes when necessary. 

Link Building and Backlink Audit

Building high-quality backlinks from reputable websites is still a significant ranking factor. Create a link-building strategy focusing on earning natural and relevant backlinks from authoritative sources in your industry. Additionally, periodically audit your existing backlinks to identify and disavow any spammy or low-quality links that could negatively impact the site's rankings. SEO experts and content writers are to work together in this particular aspect. 

When implemented effectively, these four strategies can significantly boost your website's SEO performance and help your agency achieve better rankings and increased organic traffic. You must know that SEO is an ongoing process, so it's essential to continually monitor your website's performance, adapt to algorithm changes, and refine your strategies over time. It is also crucial for an SEO agency in India to follow the Google guidelines for all aspects of SEO, content, backlinks and other things to do as per it. It helps your clients to get the expected outcome.