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Salesforce Preparing for your Salesforce Certified Marketing Cloud Consultant Exam Sample Questions (Q24-Q29):

NEW QUESTION # 24
Northern Trail Outfitters has determined they will initially deploy messaging to email and SMS channels, but also plan for social advertising. Customer data originates within their point-of-sale system which communicates to Marketing Cloud in real-time via API. They want to configure their customer data for long-term cleanliness and maintainability.
Which two best practices should be utilized? (Choose 2 answers)

  • A. When using an external database of record, utilize that system's identifier as the contact key.
  • B. Configure Contact Builder to automatically generate a unique subscriber key.
  • C. Define the subscriber key as a unique value that does not relate to a specific channel.
  • D. Regularly merge duplicate contacts to keep tracking data accurately.

Answer: A,C


NEW QUESTION # 25
Why would a contact fail to enter a Journey Builder interaction?
Choose 3 answers

  • A. The contact falls below the High Water Mark.
  • B. The contact did not meet the entry criteria.
  • C. The interaction allows re-entry only after exiting, and the contact already exists.
  • D. The entry event was not fired via Automation Studio.
  • E. The interaction has an A/B/n split, and the contact does not meet the criteria.

Answer: A,B,C


NEW QUESTION # 26
A retail company does business in both the United States and Canad
a. They also have a loyalty program in which a customer can enroll. The company will provide a pre-segmented customer file, per campaign, which has a "Version" data field indicating the type of email the customer is to receive.
What question should be asked to determine a data/segmentation strategy?
Choose 2 answers

  • A. Will customers be able to sign up for the loyalty program at the store?
  • B. Is the purpose of these emails for acquisition or retention or transactional?
  • C. Will version values/meanings change, precluding reusable AMPscript?
  • D. Will multiple languages be used, with a "From Name" lookup table needed?

Answer: C,D


NEW QUESTION # 27
A customer wants to set up a real-time, API-driven way to be alerted when transactional messages fail to send out of Marketing Cloud. They are currently in the process of hiring a full-time developer but want an implementation in place for the developer to maintain.
What should the customer have in place to ensure this solution can be implemented?

  • A. An Interaction Studio instance to ingest their data
  • B. An external system to receive and confirm callback and subscriptions
  • C. A Datorama instance to ingest their data
  • D. A Transactional Journey with the Not Sent Notification activity included

Answer: B


NEW QUESTION # 28
A customer frequently holds seminars and other events to interface with their customers. They plan to do the following:
*Use SmartCapture forms to write data into event registration data extensions.
*Cross-reference the records in each registration data extension with corresponding invitation email sends.
*Send a follow-up email to customers who click on the registration link in the invitation email, but do not complete registration.
Which skill is needed to build an efficient solution?

  • A. AMPscript
  • B. SQL
  • C. HTML
  • D. CSS

Answer: A


NEW QUESTION # 29
......

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